# RollSale

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/rollsale

- Industry: Marketing/Advertising
- Headquarters: St. Louis, US
- Website: www.rollsale.com
- Total disclosed funding: $0M
- Latest round: Seed (Aug 9, 2012)
- Investors on record: 1

## About

RollSale is a digital sales platform that enhances online commerce for businesses and consumers, offering features like inventory management and secure payment processing to improve the buying and selling experience.Founded in 2011 and headquartered in St. Louis, US, RollSale provides innovative online commerce solutions. The company has executed 3 deals, with the most recent funding round being Venture Debt in August 2012, raising USD 0.10 mn from Techstars, bringing the total amount raised to USD 0.02 mn. RollSale was founded by individuals with expertise in the tech and business sectors, although specific past affiliations are not detailed.RollSale specializes in innovative solutions that streamline online commerce for businesses and consumers. The company’s core product offerings include a comprehensive digital sales platform designed to enhance the buying and selling experience through features such as real-time inventory management, customer relationship management tools, and secure payment processing systems. RollSale serves a diverse client base, including small to medium-sized enterprises and larger retail operations across North America and Europe, targeting industries such as fashion, electronics, and home goods. The platform was introduced in 2020 and has gained traction for its user-friendly interface and robust functionalities tailored to meet varying market demands.RollSale generates revenue primarily through a subscription-based model, where businesses pay a monthly fee to access the platform's features and tools. Clients typically enter into partnership agreements that include tiered pricing plans based on their operational scale, which may include additional fees for enhanced analytics and marketing support. The company's revenue streams are further augmented by transaction fees applied to sales processed through their system, ensuring a steady flow of income aligned with client sales growth.RollSale plans to introduce new product features designed to enhance user experience, with specific plans for rollout anticipated within the next fiscal year. The company aims to expand into the European market by 2023, focusing on enhancing its presence in the fashion and home goods sectors. The funding received in August 2012 will be directed towards bolstering product development and marketing efforts to support this expansion.

## Funding rounds

- Seed, Aug 9, 2012, $0M — Techstars

## Investors

- Techstars (https://capitalatlas.ai/funds/techstars) — Seed