# Rolliyo

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/rolliyo

- Industry: Logistics & Distribution
- Headquarters: San Francisco, US
- Website: www.munchery.com
- Total disclosed funding: $119M
- Latest round: Series C (May 14, 2015)
- Investors on record: 13

## About

Rolliyo, Inc. is a meal solutions provider in the US, focused on delivering convenient and healthy dining options through ready-to-cook meal kits and pre-prepared meals tailored for modern consumers.Rolliyo, Inc., founded in 2011 and headquartered in San Francisco, US, operates in the meal solutions sector. The company was established by individuals with experience in food service, focusing on health-conscious consumers. Rolliyo has completed a total of 7 deals, with the most recent occurring on March 30, 2017. In this round, the company secured USD 5.00 mn in VENTURE DEBT funding from Menlo Ventures, contributing to a total amount raised of USD 86.59 mn.Munchery specializes in providing a range of meal solutions designed to cater to health-conscious consumers seeking convenience without sacrificing quality. The company's core offerings include ready-to-cook meal kits and pre-prepared meals that feature diverse recipes emphasizing fresh, wholesome ingredients. These products are formulated to simplify meal preparation for individuals and families, addressing the common challenges of time constraints and dietary preferences. Munchery’s primary customer base consists of busy professionals, families, and health enthusiasts across urban markets in the United States, where the demand for accessible, nutritious food options is high. The company aims to serve metropolitan areas such as San Francisco, New York, and Los Angeles, recognizing the unique eating habits and preferences prevalent in these regions.Munchery generates revenue through the direct sale of its meal kits and pre-prepared meals, employing a business-to-consumer model that enables customers to purchase meals online for home delivery. Transactions typically occur via a subscription service, where clients can choose from various meal plans based on their dietary needs and preferences. Customers may have the option to select individual meals or sign up for recurring deliveries, providing flexibility and convenience. Pricing structures are designed to reflect the quality and freshness of the ingredients, with meals priced competitively to appeal to the target demographic. Munchery's flagship offerings are highlighted by their seasonal meal selections, which are crafted to engage customers with new culinary experiences throughout the year.In March 2017, Munchery Inc. raised USD 5.00 mn in VENTURE DEBT funding from Menlo Ventures. This funding will support the development of new meal products aimed at expanding their product line, catering to evolving dietary trends. The company is also planning to expand into new markets, specifically targeting geographic areas with growing demand for meal solutions by the end of 2018. These strategies aim to enhance the company's market presence and customer base.

## Funding rounds

- Series C, May 14, 2015, $87M — Menlo Ventures, Northgate Capital, Mousse Partners, Headline, Greycroft, ACME Capital, 137 ventures
- Series B, Apr 1, 2014, $28M — Menlo Ventures, Headline, ACME Capital, Signatures Capital Partners, HONK Technologies, Inc., Emagen Investment Group
- Series A, Sep 5, 2013, $0.8M — Menlo Ventures, Headline, Anthos Capital, ACME Capital
- Series A, Oct 24, 2012, $3.2M — Headline
- Seed, Jan 31, 2012 — Spring Ventures
- Seed, Nov 1, 2011, $0.2M — Anthos Capital, Menlo Capital

## Investors

- Anthos Capital (https://capitalatlas.ai/funds/anthos-capital) — Seed, Series A
- Menlo Capital (https://capitalatlas.ai/funds/menlo-capital) — Seed
- Spring Ventures — Seed
- Headline (https://capitalatlas.ai/funds/headline) — Series A, Series B, Series C
- Menlo Ventures (https://capitalatlas.ai/funds/menlo-ventures) — Series A, Series B, Series C
- ACME Capital (https://capitalatlas.ai/funds/acme-capital) — Series A, Series B, Series C
- Signatures Capital Partners — Series B
- HONK Technologies, Inc. — Series B
- Emagen Investment Group — Series B
- Northgate Capital (https://capitalatlas.ai/funds/northgate-capital) — Series C
- Mousse Partners — Series C
- Greycroft (https://capitalatlas.ai/funds/greycroft) — Series C
- 137 ventures (https://capitalatlas.ai/funds/137-ventures) — Series C