# Rollick Outdoor

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/rollick-outdoor

- Industry: Software
- Headquarters: Fenton, US
- Website: www.rollick.io
- Total disclosed funding: $32M
- Latest round: Series A (Oct 6, 2022)
- Investors on record: 12

## About

Based in Texas, US, and founded in 2017, Rollick Outdoor, Inc. is a provider of a marketing platform for selling and buying outdoor recreational goods helping retailers and manufacturers to provide online, in-store and individualized services for Marine, Powersports, and RV dealers and manufacturers. Bernard Brenner is the founder and CEO of the company. The company has raised USD 22.4 million in funding over 3 rounds. The latest funding of a total of USD 8.5 million was raised on March 2021 through a venture round. 

The company offers its products and services under OEM solutions and Dealer Solutions. OEM solutions category includes National to Local digital marketing solution, Aimbase marketing technology, and Aimbase solutions. Aimbase solutions provide a lead response and quoting, CX solution, analytics, enterprise lead management, marketing automation, and rollicklens. On the other hand, Dealer Solutions services of the company include GoRollick Marketplace, Facebook Marketplace, and Digital Retailing Solution. Also, the company helps its clients through strategic marketing consulting, owned and earned lead generation, targeted incentives, lead conversion, website development, and paid media lead generation.

The company generates revenue through OEM solutions, Dealer solutions and Partner solutions. 

The company plans to use the funds raised in March 2021 to expand Powersports, RV, and Boat Buying Program Marketplace nationwide as well as secure new programs from recreation industry clients who are interested in Rollick’s growing customer base.

## Funding rounds

- Series A, Oct 6, 2022, $10M — Silverton Partners, LiveOak Venture, Autotech Ventures, Alumni Ventures Group, ManchesterStory, TechNexus Venture Collaborative, Sandbox Insurtech Ventures
- Series A, Mar 1, 2021, $8.5M — Anthem Venture Partners, Silverton Partners, Capital Factory, Dallas Venture Capital, LiveOak Venture, Autotech Ventures, Alumni Ventures Group, ManchesterStory, TechNexus Venture Collaborative, Sandbox Insurtech Ventures, London Technology Club
- Series A, Oct 11, 2018, $8.3M — Anthem Venture Partners, Silverton Partners, Capital Factory, LiveOak Venture, Autotech Ventures, ManchesterStory
- Seed, Nov 8, 2017, $5.6M — Silverton Partners, Capital Factory, Autotech Ventures, Troy Capital Partners

## Investors

- Silverton Partners (https://capitalatlas.ai/funds/silverton-partners) — Seed, Series A
- Capital Factory (https://capitalatlas.ai/funds/capital-factory) — Seed, Series A
- Autotech Ventures (https://capitalatlas.ai/funds/autotech-ventures) — Seed, Series A
- Troy Capital Partners (https://capitalatlas.ai/funds/troy-capital-partners) — Seed
- Anthem Venture Partners (https://capitalatlas.ai/funds/anthem-venture-partners) — Series A
- LiveOak Venture (https://capitalatlas.ai/funds/liveoak-venture) — Series A
- ManchesterStory (https://capitalatlas.ai/funds/manchesterstory) — Series A
- Dallas Venture Capital (https://capitalatlas.ai/funds/dallas-venture-capital) — Series A
- Alumni Ventures Group (https://capitalatlas.ai/funds/alumni-ventures-group) — Series A
- TechNexus Venture Collaborative (https://capitalatlas.ai/funds/technexus-venture-collaborative) — Series A
- Sandbox Insurtech Ventures — Series A
- London Technology Club (https://capitalatlas.ai/funds/london-technology-club) — Series A