# ROLI

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/roli

- Industry: Media
- Headquarters: London, UK
- Website: www.roli.com
- Total disclosed funding: $41M
- Latest round: Series B (Apr 13, 2016)
- Investors on record: 9

## About

ROLI Ltd. is a London-based company that designs and manufactures innovative musical instruments and educational software, enhancing music creation through unique technology and engaging experiences.Founded in 2009 in London, UK, ROLI Ltd. specializes in the development of musical instruments and software aimed at enriching the music creation process. The company has not undergone any significant pivots in its business strategy and currently operates as an independent entity. The founder, Roland Lamb, had previously established his career in the music technology sector. ROLI has successfully completed 7 funding deals, with the latest funding round being a Series B in June 2018, where they raised GBP 19.00 mn led by Foundry Group, alongside other notable investors including BGF Investment Management and Universal Music Group, Inc. The company’s current valuation stands at GBP 70.96 mn.ROLI Ltd. specializes in innovative musical instruments and educational software that enhance the music creation experience. Their core offerings include the Seaboard, a flexible MIDI controller designed to provide expressive playing through its unique touch-responsive surface, and the ROLI Piano, which integrates Spatial AI technology to unlock new musical possibilities. Both products cater to a diverse user base, including music creators, educators, and beginners looking to learn piano. ROLI's instruments are marketed toward various geographical regions, including North America, Europe, and Asia, targeting both individual consumers and institutional clients in the music education sector. The company emphasizes an engaging learning environment through its ROLI Learn platform, which complements its physical products with an interactive educational experience.In the most recent year of 2019, ROLI reported a revenue of GBP 14,687,190.40 and an EBITDA amount of GBP -39,873,366.30. The company generates revenue through direct sales of its products, primarily targeting individual consumers and educational institutions. The pricing structure includes flagship products such as the Seaboard 2 and ROLI Piano, complemented by bundled packages that may include software subscriptions, ensuring a steady flow of revenue from diverse client bases.ROLI plans to leverage its recent funding from June 2018 to enhance its product offerings and expand into new markets. Upcoming products include advanced iterations of existing instruments, although specific release dates have yet to be announced. The company is also targeting expansion into emerging markets in Asia and South America by 2021, aiming to broaden its reach among music educators and learners. Additionally, the funding will support the development of new educational software aimed at enhancing user engagement and learning outcomes.

## Funding rounds

- Series B, Apr 13, 2016, $27M — Index Ventures, Founders Fund, Balderton Capital, Foundry Group, FirstMark Capital, Universal Music Group, Inc., BGF Investment Management, Horizons Ventures
- Series A, Mar 7, 2014, $13M — Index Ventures, Balderton Capital, FirstMark Capital, Universal Music Group, Inc.
- Seed, May 10, 2013, $1.6M — LocalGlobe

## Investors

- LocalGlobe (https://capitalatlas.ai/funds/localglobe) — Seed
- Index Ventures (https://capitalatlas.ai/funds/index-ventures) — Series A, Series B
- Balderton Capital (https://capitalatlas.ai/funds/balderton-capital) — Series A, Series B
- FirstMark Capital (https://capitalatlas.ai/funds/firstmark-capital) — Series A, Series B
- Universal Music Group, Inc. — Series A, Series B
- Founders Fund (https://capitalatlas.ai/funds/founders-fund) — Series B
- Foundry Group (https://capitalatlas.ai/funds/foundry-group) — Series B
- BGF Investment Management (https://capitalatlas.ai/funds/bgf-investment-management) — Series B
- Horizons Ventures — Series B