# Rokt

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/rokt

- Industry: Software
- Headquarters: New York, US
- Website: www.rokt.com
- Total disclosed funding: $265M
- Latest round: Series E (Dec 16, 2021)
- Investors on record: 11

## About

Based in New York, US, and founded in 2012 by its CEO, Bruce Buchanan, and co-founder, Justin Viles, Rokt Corp. operates as an e-commerce technology company that offers a transaction marketing platform. In January 2025, Tiger Global Management, Barrenjoey Capital, SecondQuarter Ventures, with participation from Square Peg, acquired a stake in Rokt Corp. for USD 335 million. As of 2021, the company operates in the US, Canada, the UK, Ireland, France, Germany, the Netherlands, Denmark, Sweden, Norway, Finland, Spain, Australia, New Zealand, Singapore, and Japan. The company platform offers Rokt Ecommerce, which allows running engagement campaigns to increase customer lifetime value by showcasing loyalty programs, mobile applications, or customer feedback initiatives. Rokt Ads provides access to a digital ad marketplace with an engaged, high-value audience. Rokt Calendar allows to promote calendar through existing marketing channels, ensure subscribers are up to date with any new events or changes with automatic calendar syncing. It also offers One Platform is the all-in-one tool for managing campaigns and viewing analytics. The January 2025 transaction provide liquidity for Rokt’s employees and early investors while supporting its continued growth and innovation, including the appointment of Anita Sands to the Board of Directors.

## Funding rounds

- Series E, Dec 16, 2021, $166M — Wellington Management, Tiger Global Management, Pavilion Capital, Whale Rock Capital Partners, Square Peg
- Series D, Nov 15, 2021, $30M — Square Peg, Vistra
- Series C, Dec 24, 2020, $24M — Square Peg, Vistra, TDM Growth Partners
- Series B, Jan 2, 2018, $37M — CVC Group, Moelis Capital Partners, TI Ventures, MA Asset Management, Square Peg, Vistra
- Series A, Dec 12, 2012, $8.1M — Square Peg

## Investors

- Square Peg (https://capitalatlas.ai/funds/square-peg) — Series A, Series B, Series C, Series D, Series E
- CVC Group (https://capitalatlas.ai/funds/cvc-group) — Series B
- Moelis Capital Partners (https://capitalatlas.ai/funds/moelis-capital-partners) — Series B
- TI Ventures (https://capitalatlas.ai/funds/ti-ventures) — Series B
- MA Asset Management — Series B
- Vistra — Series B, Series C, Series D
- TDM Growth Partners (https://capitalatlas.ai/funds/tdm-growth-partners) — Series C
- Wellington Management (https://capitalatlas.ai/funds/wellington-management) — Series E
- Tiger Global Management (https://capitalatlas.ai/funds/tiger-global-management) — Series E
- Pavilion Capital — Series E
- Whale Rock Capital Partners — Series E