# Rokoko Electronics

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/rokoko-electronics-aps

- Industry: Media
- Headquarters: Copenhagen, Denmark
- Website: www.rokoko.com
- Total disclosed funding: $4.9M
- Latest round: Seed (Feb 1, 2019)
- Investors on record: 5

## About

Rokoko Electronics ApS is a Denmark-based company specializing in advanced motion capture tools that enhance character animation, targeting professionals in the animation, film, and gaming sectors.Founded in 2014 and headquartered in Copenhagen, Denmark, Rokoko Electronics ApS focuses on developing innovative motion capture technology. The company has secured investments, with its latest funding round occurring in August 2022, where it raised USD 3 million led by NAVER Z Corporation, with participation from North-East Venture and Vaekstfonden. The firm has completed three deals to date, reflecting its growth trajectory. The co-founders, Jakob Balslev and Matias Søndergaard, have a strong background in technology and entrepreneurship, with Jakob currently serving as CEO.Rokoko specializes in innovative motion capture tools designed for character animation, primarily aimed at creators in the animation, film, and gaming industries. Their flagship products include the Smartsuit Pro II, which offers full-body motion capture without the need for external cameras, and Smartgloves for capturing finger movements. The Coil Pro enhances the accuracy of these tools by providing global positioning and eliminating drift in real-time. Additionally, Rokoko offers the Face Capture app, enabling facial motion capture using mobile devices. These products integrate seamlessly with various 3D software like Unreal Engine, Unity, and Blender, catering to a global clientele that includes independent creators and award-winning studios across North America, Europe, and Asia.Rokoko generates revenue through direct sales and subscription models for their motion capture products and software. Their transaction structure typically involves direct-to-consumer sales, allowing clients to purchase or lease the Smartsuit Pro II, Smartgloves, and Coil Pro with options for payment plans. Pricing for their devices reflects their premium technology, with limited-time offers available to incentivize purchases. The company also provides a 30-day trial period for its products, which includes a refund guarantee, enhancing customer confidence in their offerings. By targeting both individual creators and educational institutions, Rokoko diversifies its revenue streams while promoting broader accessibility to its advanced motion capture technology. For the year 2023, the company reported an EBITDA of USD -1,225,709.40.In August 2022, Rokoko Electronics ApS raised USD 3 million in venture funding led by NAVER Z Corporation, with plans to use the funds to expand its business into the Asian market. The company aims to introduce new products designed to improve its motion capture technology, although specific release dates have not been disclosed. This strategic initiative is part of a broader vision to enhance its global presence and improve its offerings in targeted regions.

## Funding rounds

- Seed, Feb 1, 2019, $2.9M — North-East Venture, Sparkland Capital, Nordisk Film A/S, KICKASS Capital, Skylark Partners
- Seed, Apr 1, 2015, $2M — North-East Venture

## Investors

- North-East Venture (https://capitalatlas.ai/funds/north-east-venture) — Seed
- Sparkland Capital (https://capitalatlas.ai/funds/sparkland-capital) — Seed
- Nordisk Film A/S — Seed
- KICKASS Capital (https://capitalatlas.ai/funds/kickass-capital) — Seed
- Skylark Partners — Seed