# Roi Hunter

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/roi-hunter

- Industry: Internet
- Headquarters: Brno, Czech Republic
- Website: www.roihunter.com
- Total disclosed funding: $0.5M
- Latest round: Series A (Apr 1, 2017)
- Investors on record: 1

## About

Roi Hunter is a technology company focused on enhancing product performance management for e-commerce retailers, optimizing marketing budgets through actionable insights and advanced analytics tools.Founded in 2012 and headquartered in Brno, Czech Republic, Roi Hunter specializes in Product Performance Management (PPM). The company has undertaken a strategic focus on e-commerce solutions. In April 2017, Roi Hunter raised SGD 0.69 million in Series A funding from AccelerAsia Ventures, marking its most recent financial milestone. The firm has successfully completed 2 deals to date. The co-founders are Karel Schindler and Karel Tlusták, both of whom have experience in technology ventures.Roi Hunter offers a sophisticated platform that specializes in Product Performance Management (PPM), which aids e-commerce businesses in optimizing their marketing budgets. Its core services include advanced analytics tools that integrate product performance data and marketing costs. The platform facilitates automation of promotion and campaign management, allowing businesses to enhance their marketing strategies. The clientele primarily includes e-commerce retailers and digital marketing professionals across regions such as North America, Europe, and Asia-Pacific.In 2022, Roi Hunter reported revenue of SGD 7,189,112.30 with an EBITDA of SGD -884,653.40. The company operates on a subscription-based revenue model, providing various pricing plans that cater to B2B e-commerce businesses and direct-to-consumer retailers. Its offerings enable clients to leverage the platform for more efficient advertising strategies, reducing marketing waste and enhancing sales effectiveness.Roi Hunter aims to expand its service offerings by developing new features and improving existing products, although specific upcoming launches have not been detailed. The company is targeting growth in international markets, with planned initiatives to enhance its presence in regions such as North America and Asia by 2025. The funding from the Series A round will support these growth strategies, focusing on product development and market expansion initiatives.

## Funding rounds

- Series A, Apr 1, 2017, $0.5M — AccelerAsia Ventures

## Investors

- AccelerAsia Ventures (https://capitalatlas.ai/funds/accelerasia-ventures) — Series A