# RogerThat

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/rogerthat

- Industry: Software
- Headquarters: Buenos Aires, Argentina
- Website: www.rogerthat.la/
- Total disclosed funding: $0.2M
- Latest round: Seed (Mar 31, 2026)
- Investors on record: 1

## About

RogerThat is a workforce training company specializing in tailored AI-driven training solutions designed for front-line workers across various industries, enhancing employee skills while reducing training costs significantly.Founded in 2018 in Buenos Aires, Argentina, RogerThat provides AI-powered training solutions tailored for frontline workers. The company raised USD 180,000 in Seed funding from Orbit Ventures in March 2026, marking its first investment round. The founder's previous ventures are not disclosed.RogerThat specializes in delivering industry-specific training through an AI-powered platform designed for front-line workers. The core offering is the Roger That AI Training Agent, which provides mobile-first, video-based training tailored to meet the specific needs of various sectors, including hospitality, mining, oil and gas, retail, manufacturing, food, and agriculture. This platform equips employees with critical job skills, aiming to increase productivity by up to 20% while reducing training costs by 80%. The service addresses challenges associated with traditional training methods, such as inefficient learning processes and high turnover rates, ultimately enhancing workforce performance. RogerThat markets its solutions primarily in North America and Europe, targeting businesses seeking to streamline employee training and improve operational efficiency.RogerThat generates revenue through a subscription model that allows businesses to access their AI training solutions. Clients can initiate their engagement by testing the platform with a cohort of 50 users at no cost, after which they can select customized training content for their workforce. The company transforms critical training materials into a format suitable for deployment, facilitating a more effective learning experience for employees. This structured approach enables organizations to efficiently allocate their training budgets and reduce overall costs related to employee turnover and productivity loss. While specific pricing plans are not detailed, the business model focuses on providing significant value to clients through tailored training solutions that address real challenges within their industries.In March 2026, RogerThat plans to use the recently raised USD 180,000 to enhance its AI training platform and develop new training products tailored to specific industry challenges. The company aims to expand its market presence in North America and Europe, targeting new sectors by the end of 2026. The funding will support research and development initiatives, allowing RogerThat to improve its offerings and increase market penetration.

## Funding rounds

- Seed, Mar 31, 2026, $0.2M — Orbit Ventures

## Investors

- Orbit Ventures (https://capitalatlas.ai/funds/orbit-ventures) — Seed