# RodRadar

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/rodradar

- Industry: Aerospace
- Headquarters: Rinatya, Israel
- Website: www.rodradar.com
- Total disclosed funding: $6M
- Latest round: Series A (Sep 30, 2021)
- Investors on record: 4

## About

RodRadar is a company specializing in advanced underground utility detection and excavation safety through its innovative Live Dig Radar® technology, ensuring safer excavation practices and reducing utility strikes.Founded in 2013 in Rinatya, Israel, RodRadar focuses on underground utility detection. The company was spearheaded by Moshe Dalman, who also serves as CEO. RodRadar raised USD 6.000 mn in Series A funding on September 30, 2021, from Brick & Mortar Ventures and other investors. The company has engaged in one notable deal to date, emphasizing its commitment to enhancing excavation safety.RodRadar specializes in advanced underground utility detection and excavation safety through its innovative product, Live Dig Radar® (LDR). This patented ground-penetrating radar technology is integrated directly into excavators, enabling real-time detection and alerting of underground utilities during excavation. The LDR system provides immediate on-site alerts to prevent damage to utility infrastructure, enhancing the safety and efficiency of excavation projects. It caters to a diverse clientele, including contractors and operators in urban, residential, rural, and industrial environments. Key end-users of RodRadar's technology span multiple sectors, including power, communications, fiber optics, water and wastewater management, and oil and gas industries. RodRadar's products are marketed primarily in North America, Europe, and various other global regions.RodRadar generates revenue through B2B transactions, primarily by providing its flagship product, Live Dig Radar®, under a sales or leasing model to construction companies and utility contractors. The company enters into partnerships and contracts with various construction firms, offering training and support services alongside its technology solution. Clients benefit from subscriptions or service agreements that include maintenance and updates for the LDR system. Specific pricing plans for RodRadar’s offerings are tailored based on the scope of projects and the level of service required, with the flagship Live Dig Radar® being a central component of these transactions. This structured approach enhances customer confidence in using RodRadar’s technology, ensuring that utility strikes are significantly reduced during excavation activities.RodRadar intends to use the USD 6.000 mn from its most recent Series A funding to complete product engineering and engage additional customers and partners. The company aims to design and launch new products that will enhance the capabilities of its Live Dig Radar® technology. Additionally, RodRadar plans to expand into new geographic regions, targeting specific markets by 2023, further solidifying its presence in the underground utility detection industry.

## Funding rounds

- Series A, Sep 30, 2021, $6M — Brick & Mortar Ventures, Holt Ventures, Dysruptek, Meir Car and Truck Company Ltd.

## Investors

- Brick & Mortar Ventures (https://capitalatlas.ai/funds/brick-mortar-ventures) — Series A
- Holt Ventures (https://capitalatlas.ai/funds/holt-ventures) — Series A
- Dysruptek (https://capitalatlas.ai/funds/dysruptek) — Series A
- Meir Car and Truck Company Ltd. — Series A