# Rodo

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/rodo

- Industry: Internet
- Headquarters: New York, US
- Website: www.rodo.com
- Total disclosed funding: $22M
- Latest round: Series B (Jul 27, 2021)
- Investors on record: 6

## About

Rodo Inc. is a US-based company specializing in an online platform that streamlines the buying, leasing, selling, and trading of vehicles, enhancing convenience for consumers during automotive transactions.Founded in 2016 and headquartered in New York, US, Rodo Inc. operates a digital platform for vehicle transactions, catering to individual car owners and lessees. Nathan Hecht, the founder and CEO, has a background in automotive solutions. The company has completed three deals, with the latest being a Series B funding round on July 27, 2021, raising USD 18.00 mn from investors including Evolution VC Partners and Holman Family Office.Rodo offers a comprehensive platform for buying, leasing, selling, and trading new and used vehicles online. Their core services facilitate transactions for lease-held, financed, or owned vehicles, allowing customers to complete the process conveniently from home or over the phone. The company aims to eliminate traditional dealership hassles by providing features such as a guaranteed 24-hour home pickup service and direct bank payoff for trade-ins, primarily targeting individual car owners and lessees across the United States.Rodo's revenue model is primarily based on transaction fees generated from vehicle sales and leases facilitated through their platform. The company enables transactions directly between consumers and itself, providing an online infrastructure that allows users to list and sell their vehicles while also offering options for purchasing new or used cars. Rodo may implement pricing plans associated with specific services, such as fees for facilitating sales or additional services like home pickups, positioning itself to capture a growing market of consumers who prefer digital solutions in the automotive sector.In July 2021, Rodo Inc. raised USD 18.00 mn in Series B funding, co-led by Holman Enterprises and Evolution VC Partners. The company plans to utilize the funding to scale its dealership network nationwide and invest in marketing and customer acquisition. Rodo is focused on expanding its services into new geographic regions across the United States, aiming to enhance its market presence and reach additional consumers.

## Funding rounds

- Series B, Jul 27, 2021, $18M — IAC Inc., Gaingels, Evolution VC Partners, Holman Family Office, Hartbeat Ventures
- Seed, Oct 19, 2017, $3.6M — Lead Edge Capital, Evolution VC Partners

## Investors

- Lead Edge Capital (https://capitalatlas.ai/funds/lead-edge-capital) — Seed
- Evolution VC Partners (https://capitalatlas.ai/funds/evolution-vc-partners) — Seed, Series B
- IAC Inc. — Series B
- Gaingels (https://capitalatlas.ai/funds/gaingels) — Series B
- Holman Family Office — Series B
- Hartbeat Ventures (https://capitalatlas.ai/funds/hartbeat-ventures) — Series B