# Rocksbox

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/rocksbox

- Industry: Consumer Products
- Headquarters: San Francisco, US
- Website: www.rocksbox.com
- Total disclosed funding: $10M
- Latest round: Series A (Mar 1, 2016)
- Investors on record: 9

## About

Rocksbox, Inc. is a California-based jewelry subscription service that curates and provides fine jewelry selections to consumers, emphasizing self-expression and sustainability.Founded in 2012 in San Francisco, US, Rocksbox offers a jewelry subscription service, allowing customers to rent curated selections of fine jewelry. The company was acquired by Signet Jewelers Ltd. in April 2021. Meaghan Rose, the founder and current CEO, has a background in jewelry design and entrepreneurship. Rocksbox has successfully raised USD 8.70 mn in its Series A funding round from multiple investors, including Matrix Partners and SignalFire.Rocksbox primarily operates as a jewelry subscription service, offering a curated selection of fine jewelry to consumers. The company focuses on self-expression through its diverse range of products, including rings, necklaces, bracelets, and earrings crafted from conscious materials. A significant aspect of their service is the emphasis on sustainability and ethical sourcing, appealing to a modern, environmentally-conscious customer base. Rocksbox's innovative model allows users to rent jewelry, providing flexibility and affordability while maintaining access to high-quality designs. Their collections include exclusive pieces from well-known designers and brands, and they target markets across North America, Europe, and select international regions, catering to fashion-forward individuals seeking unique accessories.Rocksbox generates revenue primarily through its subscription model, where customers pay a monthly fee to receive a curated selection of jewelry. This direct-to-consumer approach allows clients to enjoy a rotating collection of fine jewelry, with options to purchase items they wish to keep. The pricing structure typically includes various plans, designed to cater to different consumer preferences and budgets. In addition, Rocksbox sells individual pieces from their collections, including exclusive and seasonal offerings, which contribute further to their revenue stream. The combination of subscription fees and direct sales creates a robust financial framework that supports their business operations while engaging a dedicated and style-conscious clientele.Following its acquisition in April 2021, Rocksbox, Inc. plans to utilize the proceeds to accelerate and expand its services, including repair, warranty services, and piercings. The company seeks to introduce new product offerings and enhance its existing service lines. Additionally, Rocksbox is focused on expanding its presence in international markets, with plans to target specific regions in Europe and Asia by the end of 2023.

## Funding rounds

- Series A, Mar 1, 2016, $8.7M — Matrix Partners, Eastward Capital Partners, KEC Ventures, Bonds Investment Group, SignalFire, Hone Capital, The Perkins Fund, Outlier Ventures
- Seed, Feb 15, 2014, $1.5M — Matrix Partners
- Seed, Jan 16, 2013 — Mucker Capital

## Investors

- Mucker Capital (https://capitalatlas.ai/funds/mucker-capital) — Seed
- Matrix Partners (https://capitalatlas.ai/funds/matrix-partners) — Seed, Series A
- Eastward Capital Partners (https://capitalatlas.ai/funds/eastward-capital-partners) — Series A
- KEC Ventures (https://capitalatlas.ai/funds/kec-ventures) — Series A
- Bonds Investment Group (https://capitalatlas.ai/funds/bonds-investment-group) — Series A
- SignalFire (https://capitalatlas.ai/funds/signalfire) — Series A
- Hone Capital — Series A
- The Perkins Fund (https://capitalatlas.ai/funds/the-perkins-fund) — Series A
- Outlier Ventures — Series A