# Rocket Fuel

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/rocket-fuel

- Industry: Software
- Headquarters: Redwood City, US
- Website: www.rocketfuelinc.com
- Total disclosed funding: $61M
- Latest round: Series C (Jun 28, 2012)
- Investors on record: 8

## About

Rocket Fuel Inc. is a technology company specializing in advanced programmatic advertising solutions, utilizing AI to optimize digital marketing campaigns for clients across various industries.Founded in 2008 in Redwood City, US, Rocket Fuel Inc. focuses on programmatic advertising. In September 2013, the company raised USD 116 mn through an IPO. The latest funding round was an ADD-ON Trade Sale, where Sizmek Technologies, Inc. acquired Rocket Fuel for USD 145 mn in September 2017. The firm has completed a total of 10 deals, with the most recent deal date on 2013-09-19.Rocket Fuel Inc. specializes in advanced programmatic advertising solutions, focusing on optimizing digital marketing campaigns across various platforms. The company's core offerings include AI-driven technology that enhances the efficiency of ad placements, targeting specific audience segments to maximize engagement and return on investment. Rocket Fuel's products cater to a diverse clientele, including major brands in sectors such as retail, automotive, and consumer goods, with substantial operations in North America, Europe, and Asia-Pacific. By leveraging data analytics and machine learning, Rocket Fuel provides clients with insights that drive campaign strategies and improve advertising performance.In 2016, Rocket Fuel Inc. reported a revenue of USD 456.26 mn and an EBITDA of USD 6.35 mn, reflecting its performance-based revenue model centered around advertising services.Following the recent acquisition by Sizmek, Inc. in September 2017, Rocket Fuel plans to leverage its funding for expansion into new markets, specifically targeting Europe and Asia-Pacific by 2020. The company is expected to unveil new product features that integrate advanced analytics capabilities, enhancing its platform efficiency. The recent funding will support these initiatives by refining its technology and expanding its market outreach.

## Funding rounds

- Series C, Jun 28, 2012, $35M — Mohr Davidow Ventures, Summit Partners, Northgate Capital, NGP Capital, Comerica Bank, Cross Creek
- Series C, Mar 28, 2011, $6.5M — Labrador Ventures, Mohr Davidow Ventures, Northgate Capital, NGP Capital, Wilson Sonsini Goodrich & Rosati
- Series B, Sep 22, 2010, $10M — Labrador Ventures, Mohr Davidow Ventures, Northgate Capital, NGP Capital
- Series A, Jan 7, 2010, $0.2M — Labrador Ventures
- Series A, Dec 11, 2009, $2.9M — Mohr Davidow Ventures
- Series A, Sep 12, 2008, $6.8M — Labrador Ventures, Mohr Davidow Ventures

## Investors

- Labrador Ventures (https://capitalatlas.ai/funds/labrador-ventures) — Series A, Series B, Series C
- Mohr Davidow Ventures (https://capitalatlas.ai/funds/mohr-davidow-ventures) — Series A, Series B, Series C
- Northgate Capital (https://capitalatlas.ai/funds/northgate-capital) — Series B, Series C
- NGP Capital (https://capitalatlas.ai/funds/ngp-capital) — Series B, Series C
- Wilson Sonsini Goodrich & Rosati — Series C
- Summit Partners (https://capitalatlas.ai/funds/summit-partners) — Series C
- Comerica Bank — Series C
- Cross Creek (https://capitalatlas.ai/funds/cross-creek) — Series C