# Rock the Bells

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/rock-the-bells

- Industry: Media
- Headquarters: Los Angeles, US
- Website: www.rockthebells.com
- Total disclosed funding: $26M
- Latest round: Series B (Apr 21, 2023)
- Investors on record: 11

## About

Rock the Bells, Inc. is a US-based company that celebrates and promotes Hip-Hop culture through innovative media and retail platforms, delivering engaging content and products to a global audience.Founded in 2018 and headquartered in Los Angeles, California, Rock the Bells, Inc. operates as a platform that showcases Hip-Hop culture through various forms of media. The company successfully raised USD 14.57 mn in Series B funding on April 21, 2023, led by Paramount Global, along with other notable investors. It has completed a total of 2 deals, including this most recent one, and has an estimated valuation of USD 89.16 mn.Rock the Bells operates as a multifaceted platform dedicated to the essence of Hip-Hop culture, offering a diverse range of products and services. Its core offerings include original film, television, and audio content designed to inspire, entertain, and elevate cultural narratives across various media formats. The company also engages in purpose-driven collaborations that fuse creativity with cultural relevance, catering to a wide audience of artists, fans, and brands. Additionally, Rock the Bells provides bold, bite-sized editorial content meant to spark conversation, reaching users through digital platforms. The company targets a global audience, actively serving markets in the United States, Canada, and select international locations where Hip-Hop culture is prevalent.Rock the Bells generates revenue through a combination of subscription-based services, partnerships, and retail operations. Client transactions typically involve subscriptions to Rock the Bells Radio, a channel curated by LL COOL J that offers a mix of classic Hip-Hop music, artist-hosted shows, and exclusive interviews. This direct-to-consumer model allows fans to access a premium experience centered around Hip-Hop culture. Additionally, partnerships with brands and collaborations for branded content further enhance revenue streams, while the RTB Shop generates sales through exclusive product drops targeted at dedicated fans. Each of these revenue channels contributes to the overall financial ecosystem of the company, reinforcing its position as a leading entity in the Hip-Hop space.Following the recent funding of USD 14.57 mn secured on April 21, 2023, Rock the Bells plans to utilize these resources to create more long-form content projects and introduce new retail partnerships. The company aims to expand its operations into European markets and launch new experiential events in the marketplace. These initiatives are expected to enhance its product offerings and deepen its engagement with Hip-Hop culture.

## Funding rounds

- Series B, Apr 21, 2023, $15M — Paramount Global, The Raine Group, American Express Ventures, AME Cloud Ventures, ASK Capital Management, Wildcat Capital Management, North Island Ventures, XO Capital
- Series A, Jan 26, 2021, $12M — Redpoint Ventures, The Raine Group, Willoughby Capital, M13

## Investors

- Redpoint Ventures (https://capitalatlas.ai/funds/redpoint-ventures) — Series A
- The Raine Group (https://capitalatlas.ai/funds/the-raine-group) — Series A, Series B
- Willoughby Capital — Series A
- M13 (https://capitalatlas.ai/funds/m13) — Series A
- Paramount Global — Series B
- American Express Ventures (https://capitalatlas.ai/funds/american-express-ventures) — Series B
- AME Cloud Ventures (https://capitalatlas.ai/funds/ame-cloud-ventures) — Series B
- ASK Capital Management — Series B
- Wildcat Capital Management — Series B
- North Island Ventures (https://capitalatlas.ai/funds/north-island-ventures) — Series B
- XO Capital — Series B