# Rock-It Superfoods Private

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/rock-it-superfoods-private

- Industry: Consumer Products
- Headquarters: Haryana, India
- Total disclosed funding: $0.7M
- Latest round: Seed (Jun 3, 2024)
- Investors on record: 1

## About

Founded in 2023 by Vedant Garg and based in Haryana, India, Rock-It Superfoods Private Limited, aka Rockit, operates as a manufacturer of beverages and distributes them nationwide through retail and online channels. In June 2024, Rockit raised INR 60 million in venture funding led by Sauce.VC.

The company’s primary product is Rockit Energy Drink, which is a berry-flavored beverage. In addition, the firm’s product pipeline includes fruit-flavored drinks and hydration products. The brand leverages the extensive distribution network that sells its products through B2B e-commerce platforms like Udaan, ApnaKlub, Walmart, and others.

The organization plans to use the June 2024 funding to establish a presence in North India and expand nationwide.

## Funding rounds

- Seed, Jun 3, 2024, $0.7M — Sauce.vc

## Investors

- Sauce.vc (https://capitalatlas.ai/funds/sauce-vc) — Seed