# Robeks Corporation

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/robeks

- Industry: Food
- Headquarters: Los Angeles, US
- Website: www.robeks.com
- Total disclosed funding: $2M
- Latest round: Series C (Nov 20, 2007)
- Investors on record: 2

## About

Robeks Corporation operates as a health-focused food and beverage company, offering a variety of fresh juices, smoothies, and wellness products aimed at health-conscious consumers.Founded in 1996 in Los Angeles, US, Robeks Corporation specializes in providing health-oriented beverages and food options. The company has not reported any significant changes in its business strategy or operations. Robeks is not known to have any subsidiaries or be a subsidiary of another parent company. The founder's history is not detailed, and funding information indicates that Robeks raised USD 2 million in a Series C round in November 2007 from investors Emigrant Capital and Maverick Capital. The total amount raised to date is USD 2 million, with a current company valuation of USD 28.915 mn.Robeks Fresh Juices & Smoothies specializes in a diverse range of health-focused products, primarily comprising freshly prepared juices, smoothies, bowls, toasts, wellness shots, and various boosts designed to enhance nutritional intake. The company's core offerings are crafted to cater to health-conscious consumers seeking flavorful and convenient options for a nutritious lifestyle. Robeks serves a broad customer base that includes fitness enthusiasts, busy professionals, and families across various geographical markets, particularly in urban and suburban areas throughout the United States. The robust menu, featuring unique flavor combinations and seasonal offerings, differentiates Robeks in the highly competitive market of quick-service health food establishments.Robeks Fresh Juices & Smoothies generates revenue primarily through direct-to-consumer sales at its franchise locations, where customers purchase individual products such as signature smoothies, fresh juices, and health-oriented bowls. The transaction structure typically involves customers placing orders in-store or through online platforms for pickup or delivery. The company may also engage in promotional partnerships to boost sales and customer engagement, providing opportunities for loyalty rewards and gift card options. Pricing for flagship products is structured to reflect the quality of ingredients used, ensuring a consistent flow of revenue from repeat customers as well as new clientele drawn by the brand's reputation for freshness and flavor.Following the Series C funding round in November 2007, which raised USD 2 million, Robeks Corporation plans to focus on launching new products aimed at enhancing its health and wellness portfolio. The company is targeting expansion into additional urban markets across the US to increase its presence and customer base. As of now, specific release dates for new products or detailed geographic targets for expansion have not been disclosed.

## Funding rounds

- Series C, Nov 20, 2007, $2M — Emigrant Capital, Maverick Capital

## Investors

- Emigrant Capital (https://capitalatlas.ai/funds/emigrant-capital) — Series C
- Maverick Capital (https://capitalatlas.ai/funds/maverick-capital) — Series C