# Rob’s Backstage Popcorn

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/rob-s-backstage-popcorn

- Industry: Food
- Headquarters: San Francisco, US
- Website: www.eatrobs.com
- Total disclosed funding: $7M
- Latest round: Series A (Mar 30, 2023)
- Investors on record: 3

## About

Based in California, US, and founded in 2022 by CEO Harrison Fugman, COO Alexander Kost, and Jonas brothers, Rob’s Backstage Popcorn LLC operates as a food and snacks company providing a wide range of popcorn with different flavors for its customers. In March 2023, Rob’s Backstage Popcorn LLC raised USD 7 million in Series A funding led by Palm Tree Crew Investments, with participation from The Hershey Company and UTA Ventures.

Rob’s Backstage Popcorn LLC produces vegan-based gluten-free popcorn and sells it through an e-commerce platform and a network of third-party retail stores such as Walmart, Safeway, Albertsons, and Kroger. The company provides a variety of popcorn flavors including sweet and salty, classic BBQ, and Mumbai nights flavors.

The company generates revenue by selling its products that range between USD 5.99 per pack to USD 23.99 per 4-pack.

The company plans use proceeds from March 2023 to expend to retail stores such as Walmart, Kroger, Albertsons, and Sam's Club.

## Funding rounds

- Series A, Mar 30, 2023, $7M — The Hershey Company, Palm Tree Crew Investments, UTA Ventures

## Investors

- The Hershey Company — Series A
- Palm Tree Crew Investments (https://capitalatlas.ai/funds/palm-tree-crew-investments) — Series A
- UTA Ventures (https://capitalatlas.ai/funds/uta-ventures) — Series A