# Roadster

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/roadster

- Industry: Retail
- Headquarters: San Francisco, US
- Website: www.roadster.com
- Total disclosed funding: $25M
- Latest round: Series B (Jun 27, 2018)
- Investors on record: 6

## About

Founded in 2013 and based in California, US, Roadster, Inc. is a provider of an online platform that allows users to buy new cars. Andy Moss is the founder and current Chief Executive Officer of the company. In 2018, Roadster, Inc. raised USD 15 million in series B funding led by returning investor Costanoa Ventures. In June 2021, CDK Global LLC acquired Roadster, Inc. from Aslanoba Capital, FJ Labs, Kima Ventures, Slow Ventures, Counterview Capital, and Costanoa Ventures for USD 360 million.

The company operates as a digital retail platform for the automobile industry. The company’s platform offers products like express storefront, express store live, express response, express trade and express marketplace. Its flagship Express Storefront offering includes everything needed to transact both online and in-store, resulting in a single smooth omnichannel experience for users. It also includes the tools and insights dealers need to engage customers and guide them to complete their purchase online or continue it seamlessly in store.

## Funding rounds

- Series B, Jun 27, 2018, $15M — Costanoa Ventures
- Series A, Aug 21, 2017, $7M — Costanoa Ventures
- Series A, Jun 1, 2016, $3M — Aslanoba Capital, Counterview Capital
- Seed, Sep 29, 2014 — Kima Ventures, Slow, FJ Labs

## Investors

- Kima Ventures (https://capitalatlas.ai/funds/kima-ventures) — Seed
- Slow (https://capitalatlas.ai/funds/slow) — Seed
- FJ Labs (https://capitalatlas.ai/funds/fj-labs) — Seed
- Aslanoba Capital — Series A
- Counterview Capital (https://capitalatlas.ai/funds/counterview-capital) — Series A
- Costanoa Ventures (https://capitalatlas.ai/funds/costanoa-ventures) — Series A, Series B