# Ritual Technologies

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ritual-technologies

- Industry: Internet
- Headquarters: Toronto, Canada
- Website: www.ritual.co
- Total disclosed funding: $113M
- Latest round: Series C (Jun 6, 2018)
- Investors on record: 9

## About

Ritual Technologies Inc. is a food ordering platform that enhances convenience by enabling users to place orders from various restaurants ahead of time, thereby streamlining dining experiences.Founded in 2014 and headquartered in Toronto, Canada, Ritual Technologies Inc. provides an online ordering system for food. The company was established by founders Lacey Cornwell, Larry Stinson, Matthew Lyall, and Ray Reddy, who currently serves as the CEO. Ritual has completed a total of 5 deals, with its most recent deal occurring on June 1, 2020, when the company raised CAD 29.8 million in funding.Ritual operates primarily as an online ordering system and food ordering app designed to streamline the process of ordering food ahead of time. Its core offerings facilitate a user-friendly platform where consumers can place orders from a variety of participating restaurants, enhancing convenience and efficiency. This service caters to busy individuals and professionals who seek to save time during lunch breaks or on-the-go dining situations. Ritual's technology enables users to discover local eateries, customize their orders, and schedule pickup times, addressing the common pain points associated with dining out or waiting in line. The company's service is particularly popular in urban markets across North America, including cities such as Toronto, New York City, and Los Angeles, where the demand for quick and convenient food solutions is high.Ritual's revenue model is structured around transaction fees generated from its online ordering platform, where restaurants partner with the company to gain visibility and access to a broader customer base. Through these partnerships, restaurants pay a fee for each order processed via Ritual's system, which facilitates direct transactions between customers and food providers. Additionally, businesses may engage in subscription models to enhance their presence on the platform or to access premium features. The company's flagship product, the Ritual app, serves both individual consumers and business clients, allowing for a seamless ordering experience that contributes to the overall revenue stream.In June 2020, Ritual Technologies Inc. raised CAD 29.8 million in venture funding from returning investors. The company plans to utilize these funds to enhance its technology and expand its platform features. Upcoming products include enhancements to the app that will improve user experience and add new functionalities, targeting a rollout in 2022. Additionally, Ritual is looking to expand its service into new urban markets across North America, specifically targeting cities like Vancouver and Chicago by the end of 2021.

## Funding rounds

- Series C, Jun 6, 2018, $70M — Insight Partners, Greylock Partners, Georgian, Mistral Venture Partners
- Series B, Sep 25, 2017, $43M — Insight Partners, Greylock Partners, Mantella Venture Partners, Golden Ventures, Mistral Venture Partners
- Seed, Jul 1, 2015 — Mistral Venture Partners
- Seed, Jun 10, 2014 — Mantella Venture Partners, Golden Ventures, Mistral Venture Partners, BrandProject, Hedgewood, Wildcat Venture Partners

## Investors

- Mantella Venture Partners (https://capitalatlas.ai/funds/mantella-venture-partners) — Seed, Series B
- Golden Ventures (https://capitalatlas.ai/funds/golden-ventures) — Seed, Series B
- Mistral Venture Partners (https://capitalatlas.ai/funds/mistral-venture-partners) — Seed, Series B, Series C
- BrandProject (https://capitalatlas.ai/funds/brandproject) — Seed
- Hedgewood — Seed
- Wildcat Venture Partners (https://capitalatlas.ai/funds/wildcat-venture-partners) — Seed
- Insight Partners (https://capitalatlas.ai/funds/insight-partners) — Series B, Series C
- Greylock Partners (https://capitalatlas.ai/funds/greylock-partners) — Series B, Series C
- Georgian — Series C