# Riseandshine Corporation

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/riseandshine

- Industry: Consumer Products
- Headquarters: New York, US
- Website: www.risebrewingco.com
- Total disclosed funding: $2.3M
- Latest round: Series A (Jan 31, 2019)
- Investors on record: 2

## About

Riseandshine Corporation, operating as RISE Brewing Co., specializes in organic nitro cold brew coffee products, focusing on health-conscious consumers with high-quality, non-dairy beverages.Founded in 2014 in New York, US, RISE Brewing Co. is focused on producing premium nitro cold brew coffee. The company was co-founded by Grant Gyesky, Hudson Davis-Ross, Jarrett McGovern, Justin Weinstein, Kasidis Laoboonmee, and Michael Weiss. As of January 2019, RISE Brewing Co. successfully raised USD 2.31 mn in a Seed funding round led by Elizabeth Street Ventures, which brought the total amount raised to USD 2.31 mn. The company has completed four deals to date.RISE Brewing Co. specializes in nitro cold brew coffee products, offering Original Black Nitro Cold Brew, Oat Milk Latte, Vanilla Latte, and Salted Caramel Latte. These beverages are crafted from high-quality organic ingredients, targeting health-conscious consumers who prefer refreshing, energizing coffee solutions without excessive sugars and additives. RISE caters to both individual consumers and businesses in the US market, appealing to urban professionals seeking convenient coffee options.RISE Brewing Co. generates revenue through direct-to-consumer sales and subscription services, which include regular deliveries of nitro cold brew products. Customers benefit from a rewards program that offers discounts and points for future purchases. Additionally, RISE sells its beverages to retail and wholesale partners, further expanding its market reach. Their flagship products, including the nitro cold brew line, aim to attract both individual and business clients alike.Moving forward, RISE Brewing Co. plans to introduce new products aimed at enhancing its portfolio, with anticipated launches aligned with market trends. The company aims to expand into new geographic regions, focusing on urban markets across the United States by the end of 2024. Funding raised in January 2019 will support these initiatives, facilitating product development and market entry strategies.

## Funding rounds

- Series A, Jan 31, 2019 — Elizabeth Street Ventures
- Seed, Jun 15, 2018, $2.3M — Elizabeth Street Ventures
- Seed, Dec 2, 2015 — Winklevoss Capital

## Investors

- Winklevoss Capital (https://capitalatlas.ai/funds/winklevoss-capital) — Seed
- Elizabeth Street Ventures (https://capitalatlas.ai/funds/elizabeth-street-ventures) — Seed, Series A