# Rise Gardens

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/rise-gardens

- Industry: Environmental Services
- Headquarters: Skokie, US
- Website: www.risegardens.com
- Total disclosed funding: $12M
- Latest round: Series A (Jul 19, 2021)
- Investors on record: 5

## About

Rise Gardens LLC offers innovative hydroponic gardening systems for indoor use, enabling consumers to grow vegetables, fruits, and herbs year-round with minimal effort.Founded in 2017 and headquartered in Skokie, US, Rise Gardens LLC specializes in hydroponic gardening solutions. The company has successfully raised USD 9.00 mn in Series A funding as of July 2021, led by TELUS Ventures with participation from Amazon and True Ventures. CEO Hank Adams has overseen the company's growth since its inception, focusing on sustainable gardening practices.Rise Gardens specializes in hydroponic gardening systems that allow individuals to grow vegetables, fruits, and herbs indoors year-round. Their core product offerings include the Rise Garden 3, Personal Rise Garden, and various garden extensions, designed to accommodate different plant capacities and indoor spaces. The Rise Garden is engineered for ease of use, featuring automatic lighting and watering systems, which streamline the growing process for users. The accompanying Rise Gardens App serves as a digital assistant, providing real-time care reminders and guidance on plant cycles. The target customer base includes urban dwellers, families, schools, and culinary enthusiasts primarily in North America, with a growing interest in sustainable food practices. The products are marketed to consumers seeking fresh, home-grown produce while addressing challenges such as limited gardening space, seasonal constraints, and the desire for pesticide-free food.Rise Gardens generates revenue through direct-to-consumer sales of their hydroponic gardening systems and associated products, such as seed pods and nutrients. The company operates on a transactional structure, where customers purchase products outright or subscribe to receive regular deliveries of seeds and gardening supplies. This model allows customers to grow up to 40 pounds of produce monthly, enhancing the value proposition of the Rise Gardens experience. The pricing strategy reflects the quality and innovation of their flagship products, ensuring that consumers are investing in advanced gardening solutions. By focusing on consumer experiences, the company builds a loyal customer base interested in sustainable living and home gardening.In July 2021, Rise Gardens LLC raised USD 9.00 mn in Series A funding led by TELUS Ventures, with participation from Amazon and True Ventures. The company plans to utilize this funding to continue its product innovation and expand into new markets. Specific upcoming products are in development, aimed at enhancing the gardening experience. Expanding into additional geographic regions is also a priority, with plans to target new markets in North America in the coming years.

## Funding rounds

- Series A, Jul 19, 2021, $9M — TELUS Ventures, True Ventures, Listen Ventures, Amazon
- Seed, Jul 29, 2020, $0.2M — Alumni Ventures Group
- Seed, May 27, 2020, $2.6M — True Ventures

## Investors

- True Ventures (https://capitalatlas.ai/funds/true-ventures) — Seed, Series A
- Alumni Ventures Group (https://capitalatlas.ai/funds/alumni-ventures-group) — Seed
- TELUS Ventures (https://capitalatlas.ai/funds/telus-ventures) — Series A
- Listen Ventures (https://capitalatlas.ai/funds/listen-ventures) — Series A
- Amazon (https://capitalatlas.ai/funds/amazon) — Series A