# Rinse

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/rinse

- Industry: Consumer Services
- Headquarters: San Francisco, US
- Website: www.rinse.com/
- Total disclosed funding: $26M
- Latest round: Series B (May 2, 2017)
- Investors on record: 15

## About

Rinse, Inc. is a US-based company offering laundry and dry cleaning delivery services, emphasizing high-quality cleaning solutions and convenience for urban customers through scheduled pickups and deliveries.Founded in 2013 and headquartered in San Francisco, US, Rinse, Inc. specializes in laundry and dry cleaning services. The company has raised a total of USD 23.00 mn in funding, with the most recent investment being a Series D round led by LG Electronics on February 20, 2025. The founders include Ajay Prakash, James Joun, Kandi Patterson, and Sam Cheng, with Ajay Prakash currently serving as CEO.Rinse operates as a comprehensive laundry and dry cleaning delivery service, primarily focused on providing high-quality cleaning solutions with convenience at their core. The company's core offerings include Wash & Fold and dry cleaning services, characterized by scheduled pickups and deliveries between 8 PM and 10 PM. Customers can request hypoallergenic detergent and fabric softener to cater to specific needs. The service targets urban dwellers who prioritize time-saving solutions for everyday laundry tasks, serving major metropolitan areas such as New York City, San Francisco, Los Angeles, Chicago, and Toronto.Rinse generates revenue through its all-inclusive Wash & Fold service, priced per bag rather than by weight, allowing clients to save up to 52% compared to traditional pay-per-pound models. The company also offers dry cleaning services with specific pricing structures for various garments. Transactions typically occur on a per-order basis, with customers scheduling pickups through Rinse's platform. This direct-to-consumer approach fosters loyalty and repeat business, enhanced by technology that provides real-time tracking of pickups and deliveries.In February 2025, Rinse, Inc. raised USD 23.00 mn in Series D funding led by LG Electronics. The company intends to utilize the funding to expand operations and enhance technology to support its growth in the laundry and dry-cleaning industry. Plans include introducing new products and services and expanding into additional metropolitan markets, although specific regions and timelines have not been disclosed.

## Funding rounds

- Series B, May 2, 2017, $14M — Partech Partners, Javelin Venture Partners, Accelerator Ventures, Structure Capital, Alumni Ventures Group, Arena Ventures
- Series A, Apr 19, 2016, $6M — Javelin Venture Partners, Accelerator Ventures, Expansion Venture Capital, Base Ventures, Structure Capital, Connect Ventures, Arena Ventures, Otter Rock Capital
- Seed, Jun 9, 2015, $3.5M — ff Venture Capital, Accelerator Ventures, Great Oaks Venture Capital, MESA+, Rothenberg Ventures, Expansion Venture Capital, Base Ventures, Structure Capital, Arena Ventures, Otter Rock Capital
- Seed, Dec 15, 2014, $2M — MESA+, Rothenberg Ventures, Expansion Venture Capital, Base Ventures, Aslanoba Capital, Structure Capital

## Investors

- MESA+ (https://capitalatlas.ai/funds/mesa) — Seed
- Rothenberg Ventures (https://capitalatlas.ai/funds/rothenberg-ventures) — Seed
- Expansion Venture Capital (https://capitalatlas.ai/funds/expansion-venture-capital) — Seed, Series A
- Base Ventures (https://capitalatlas.ai/funds/base-ventures) — Seed, Series A
- Aslanoba Capital — Seed
- Structure Capital (https://capitalatlas.ai/funds/structure-capital) — Seed, Series A, Series B
- ff Venture Capital (https://capitalatlas.ai/funds/ff-venture-capital) — Seed
- Accelerator Ventures (https://capitalatlas.ai/funds/accelerator-ventures) — Seed, Series A, Series B
- Great Oaks Venture Capital (https://capitalatlas.ai/funds/great-oaks-venture-capital) — Seed
- Arena Ventures (https://capitalatlas.ai/funds/arena-ventures) — Seed, Series A, Series B
- Otter Rock Capital (https://capitalatlas.ai/funds/otter-rock-capital) — Seed, Series A
- Javelin Venture Partners (https://capitalatlas.ai/funds/javelin-venture-partners) — Series A, Series B
- Connect Ventures — Series A
- Partech Partners (https://capitalatlas.ai/funds/partech-partners) — Series B
- Alumni Ventures Group (https://capitalatlas.ai/funds/alumni-ventures-group) — Series B