# Right Media

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/right-media

- Industry: Marketing/Advertising
- Headquarters: New York, US
- Website: www.rightmedia.com
- Total disclosed funding: $45M
- Latest round: Series B (Oct 31, 2006)
- Investors on record: 2

## About

Right Media, Inc. is a digital advertising company specializing in ad exchange solutions that enable effective online marketing management through real-time bidding and audience targeting.Right Media, Inc. was founded in 2003 and operates from its headquarters in New York, US. The company specializes in digital advertising solutions and underwent a significant acquisition when Yahoo Inc. announced the purchase of the remaining 80% stake in April 2007 for USD 680 mn. Right Media has completed three deals to date, with the most recent deal occurring on April 29, 2007.  The founder's history is not publicly available.RightMedia.com specializes in providing digital advertising solutions that enable businesses to effectively manage their online marketing efforts. Their core product offerings include a comprehensive ad exchange platform that facilitates real-time bidding for advertising inventory, allowing advertisers to target their audiences more precisely. This platform serves a diverse range of clients, including advertisers, publishers, and agencies, all seeking to optimize their advertising strategies and enhance their return on investment. RightMedia's services are utilized primarily in North America, Europe, and parts of Asia, catering to various industries such as retail, technology, and entertainment. The company's solutions aim to streamline the ad buying process, improve campaign performance, and drive measurable results for their clientele.RightMedia.com generates revenue through a transactional model that focuses on facilitating digital advertising services. Clients typically engage with the platform through partnership arrangements or subscription-based services, where they gain access to the ad exchange and its features. Revenue is derived from transaction fees associated with ad placements, which can include performance-based pricing structures tied to impressions or clicks. The company’s flagship offerings, designed to enhance visibility and targeting capabilities, contribute significantly to its revenue streams. These services are tailored to meet the needs of both B2B clients and direct-to-consumer advertisers, ensuring a diverse collection of revenue-generating opportunities within the digital advertising space.Following the acquisition by Yahoo, Right Media is focusing on expanding its product offerings and enhancing its ad exchange platform capabilities. The company plans to introduce new features aimed at improving user experience and ad targeting accuracy, with specific timelines for product launches yet to be announced. Additionally, Right Media is considering potential expansions into emerging digital markets across Asia and Latin America. The USD 680 mn raised through the most recent acquisition will support these growth initiatives, allowing for investment in technology and market penetration strategies.

## Funding rounds

- Series B, Oct 31, 2006, $45M — Redpoint Ventures, Yahoo Inc.

## Investors

- Redpoint Ventures (https://capitalatlas.ai/funds/redpoint-ventures) — Series B
- Yahoo Inc. — Series B