# RichRelevance

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/richrelevance

- Industry: Marketing/Advertising
- Headquarters: San Francisco, US
- Website: www.richrelevance.com
- Total disclosed funding: $88M
- Latest round: Series G (Jun 23, 2016)
- Investors on record: 11

## About

RichRelevance, Inc. offers advanced personalization solutions through its Relevance Cloud platform, enabling businesses to enhance customer experiences with tailored recommendations, browsing, and search functionalities.Founded in 2006 in San Francisco, US, RichRelevance, Inc. provides personalization solutions for various industries. It has undergone strategic pivots, including its acquisition by Manthan Software Services Pvt. Ltd. in November 2019. The company has completed 14 deals, with a notable Series G funding round completed in November 2019, raising USD 9.87 mn from investors such as Centerview Partners and Greylock Partners. As of now, the company’s valuation stands at USD 229.34 mn.RichRelevance specializes in providing advanced personalization solutions through its Relevance Cloud platform. This cloud-based service enables businesses to tailor customer experiences across various touchpoints, including personalized recommendations, browsing, navigation, content, and search functionalities. By leveraging sophisticated algorithms and data analytics, RichRelevance assists clients in delivering individualized experiences that enhance customer engagement and drive sales. Their solutions cater to a diverse client base, including prominent brands in retail, e-commerce, and other sectors, operating in major geographical markets such as North America, Europe, and parts of Asia-Pacific.RichRelevance generates revenue primarily through a subscription-based model that provides access to its suite of personalization tools and services. Clients, typically large retailers and brands, enter into partnership agreements to integrate RichRelevance's capabilities into their platforms, enhancing their customer engagement strategies. The pricing structure accommodates varying needs and scales of businesses, allowing for both large-scale implementations and targeted solutions. Transactions are often structured as annual subscriptions, where clients pay fees based on specific services utilized, such as personalized recommendations or search functionalities. This model ensures clients can access the latest features and updates while facilitating a steady revenue stream for RichRelevance.Following the acquisition by Manthan Software Services Pvt. Ltd. in November 2019, RichRelevance aims to enhance its product offerings by developing new features and capabilities in its personalization suite to meet evolving market demands. The company plans to expand into additional geographic regions, focusing on increasing its presence in the Asia-Pacific market by 2023. The funding raised during the Series G round will be allocated to these initiatives, supporting product development and market entry strategies to align with their growth objectives.

## Funding rounds

- Series G, Jun 23, 2016, $9.9M — Draper Fisher Jurvetson, Crosslink Capital, Greylock Partners, Centerview Partners, J.F. Shea Co.
- Series F, Nov 27, 2013, $20M — Draper Fisher Jurvetson
- Series E, Aug 14, 2012, $8M — Tugboat Ventures, Shea Ventures, Gray Ventures, RTP Global
- Series E, May 1, 2012, $20M — Draper Fisher Jurvetson, Crosslink Capital, Greylock Partners, Tugboat Ventures
- Series D, May 5, 2010, $12M — Draper Fisher Jurvetson
- Series C, Aug 4, 2009, $8.5M — Draper Fisher Jurvetson, Greylock Partners, Draper Richards Kaplan Foundation, Tugboat Ventures
- Series C, Aug 19, 2008, $4M — Draper Fisher Jurvetson, Greylock Partners, Tugboat Ventures
- Series B, Jan 3, 2008, $4.4M — Greylock Partners, Tugboat Ventures
- Series A, Jul 3, 2007, $1M — Felicis Ventures

## Investors

- Felicis Ventures (https://capitalatlas.ai/funds/felicis-ventures) — Series A
- Greylock Partners (https://capitalatlas.ai/funds/greylock-partners) — Series B, Series C, Series E, Series G
- Tugboat Ventures (https://capitalatlas.ai/funds/tugboat-ventures) — Series B, Series C, Series E
- Draper Fisher Jurvetson (https://capitalatlas.ai/funds/draper-fisher-jurvetson) — Series C, Series D, Series E, Series F, Series G
- Draper Richards Kaplan Foundation (https://capitalatlas.ai/funds/draper-richards-kaplan-foundation) — Series C
- Crosslink Capital (https://capitalatlas.ai/funds/crosslink-capital) — Series E, Series G
- Shea Ventures (https://capitalatlas.ai/funds/shea-ventures) — Series E
- Gray Ventures (https://capitalatlas.ai/funds/gray-ventures) — Series E
- RTP Global (https://capitalatlas.ai/funds/rtp-global) — Series E
- Centerview Partners — Series G
- J.F. Shea Co. — Series G