# Ribbon Technologies

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ribbon-technologies-2

- Industry: Software
- Headquarters: London, UK
- Website: www.ribbonapp.com
- Total disclosed funding: $3.3M
- Latest round: Seed (May 25, 2022)
- Investors on record: 3

## About

Based in London, UK, and founded in 2020, Ribbon operates as a software company that helps user researchers, designers, marketers, and product managers video interview their own users in real-time to gather feedback. The company was founded by Axel Thomson. In October 2022, Ribbon raised EUR 2.63 million in seed funding led by Octopus Ventures, MMC Ventures, and Concept Ventures.

The interview platform allows its clients to reach the right participant based on interactions and attributes and allows the businesses to use ribbon to send incentives to their participants with ease. The moderated interviews allow its clients to have insightful conversations with their customers which helps them to get clear and genuine feedback about their business from the people using their products and services.

The company generates its revenue on a subscription basis. The company offers a team plan which costs USD 149 per month. It also offers a free plan which is restricted to web-based research and 3 monthly studies and also offers a custom plan which is tailored as per client requirements.

The company plans to use the funding to grow its team, as well as expand its product research platform and the features they offer to product and user research teams.

## Funding rounds

- Seed, May 25, 2022, $3.3M — MMC Ventures, Octopus Investments, Concept Ventures

## Investors

- MMC Ventures (https://capitalatlas.ai/funds/mmc-ventures) — Seed
- Octopus Investments (https://capitalatlas.ai/funds/octopus-investments) — Seed
- Concept Ventures — Seed