# Ribbon.co

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ribbon-co

- Industry: Internet
- Headquarters: San Francisco, US
- Website: www.ribbon.co
- Total disclosed funding: $1.8M
- Latest round: Seed (Feb 5, 2013)
- Investors on record: 6

## About

Ribbon.co is a dedicated news portal that focuses on animals, nature, and environmental topics, providing comprehensive articles and updates to engage a diverse audience interested in ecological and animal welfare issues.Ribbon.co offers a focused news platform centered on animals, nature, and environmental issues. Founded by Ashesh Jani, the company is headquartered in San Francisco, US. In February 2013, Ribbon raised USD 1.63 mn in a Seed funding round led by Draper & Associates Inc, with participation from MicroVentures and Wavemaker Partners, bringing its total amount raised to USD 1.63 mn.Ribbon Co. specializes in providing a comprehensive news portal focused on animals, nature, and environmental topics. The core offerings of the company include in-depth articles, news updates, and educational content that cater to animal enthusiasts, environmental advocates, and the general public interested in these subjects. The platform aims to enhance awareness and understanding of various ecological and animal welfare issues, serving users who seek reliable information and engaging narratives about the natural world. Catering to a diverse audience, Ribbon Co. reaches users across multiple geographical markets, including North America, Europe, and Asia, focusing on regions where interest in wildlife preservation and environmental sustainability is particularly pronounced.The revenue generation model for Ribbon Co. is primarily based on a combination of advertising and partnerships within the pet and environmental sectors. The company engages in direct-to-consumer transactions, offering premium content that may attract sponsorships from brands in the pet care and environmental conservation industries. In these transactions, clients typically include businesses that seek to promote their products or services to a targeted audience passionate about animals and nature. Additionally, Ribbon Co. may develop collaborative agreements with educational institutions and non-profit organizations, allowing them to utilize the platform for disseminating information and resources. The specific pricing plans and flagship products associated with these transactions are integral to the overall revenue strategy, reflecting the company's commitment to quality content and community engagement.In 2013, Ribbon.co raised USD 1.63 mn in funding to support its growth strategies. The company is exploring the development of new products that enhance user engagement, with planned launches in the upcoming year. Furthermore, Ribbon.co aims to expand its reach into new geographic markets, specifically targeting increased presence in Asia and Europe by the end of 2024. The recent funding will be utilized to facilitate these initiatives, allowing for more robust content creation and marketing efforts.

## Funding rounds

- Seed, Feb 5, 2013, $1.6M — Wavemaker Partners, Draper & Associates Inc, MicroVentures
- Angel, Sep 1, 2011, $0.1M — InterWest Partners, Sierra Ventures, AngelPad

## Investors

- InterWest Partners (https://capitalatlas.ai/funds/interwest-partners) — Angel
- Sierra Ventures (https://capitalatlas.ai/funds/sierra-ventures) — Angel
- AngelPad (https://capitalatlas.ai/funds/angelpad) — Angel
- Wavemaker Partners (https://capitalatlas.ai/funds/wavemaker-partners) — Seed
- Draper & Associates Inc — Seed
- MicroVentures — Seed