# Rhone Apparel

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/rhone-apparel

- Industry: Consumer Products
- Headquarters: Stamford, US
- Website: www.rhone.com
- Total disclosed funding: $5M
- Latest round: Series A (Sep 21, 2015)
- Investors on record: 1

## About

Rhone Apparel, Inc. is a U.S. company specializing in high-performance men's activewear that integrates style with functionality, catering to health-conscious consumers.Founded in 2012 and headquartered in Stamford, US, Rhone Apparel, Inc. designs apparel aimed at enhancing the performance of athletes and fitness enthusiasts. The company has raised a total of USD 9.9 mn through funding rounds, with the most recent investment occurring in March 2019. The founders, Ben Checketts, Casey Edgar, Kyle McClure, and Nate Checketts, have previously engaged in various ventures related to activewear and lifestyle brands. Currently led by CEO Nate Checketts, Rhone has engaged in 7 funding transactions to date.Rhone specializes in high-performance apparel designed for active lifestyles, focusing on men's clothing that seamlessly blends functionality with style. The company’s core product offerings include a range of activewear such as shorts, shirts, and outerwear, all crafted from advanced materials that enhance breathability, moisture-wicking, and comfort during physical activities. Launched to meet the demands of health-conscious consumers, Rhone’s products are tailored for athletes and fitness enthusiasts who seek both performance and aesthetic appeal. Their customer base encompasses individuals engaged in various activities, including running, training, and leisure, primarily targeting the North American and European markets. By continuously innovating their product lines, Rhone aims to address the evolving needs of end users who prioritize quality and versatility in their apparel choices.Rhone generates revenue through direct-to-consumer sales facilitated via their e-commerce platform, as well as through partnerships with select retail outlets that stock their products. The transactional structure consists of individual purchases, with options for bundles or membership programs that offer exclusive access to new releases and discounts. Pricing plans for Rhone’s flagship products are set to reflect the premium quality and specialized features of their apparel, ensuring that customers receive high value for their investments. The company also cultivates relationships with fitness centers and lifestyle brands, promoting cross-marketing initiatives that further enhance visibility and reach. This multi-faceted approach to revenue generation underscores Rhone's commitment to maintaining a robust presence in the competitive activewear market.Rhone Apparel plans to leverage its recent funding of USD 9.9 mn from March 2019 to support the development of new product lines aimed at enhancing their activewear offerings. The company aims to expand its reach into additional geographic markets, specifically targeting new regions in Europe and Asia by 2022. This growth strategy includes launching innovative apparel designed for varied fitness activities, ensuring the brand remains aligned with the latest consumer trends and demands.

## Funding rounds

- Series A, Sep 21, 2015, $5M — Beliade

## Investors

- Beliade (https://capitalatlas.ai/funds/beliade) — Series A