# Rhino New York

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/rhino-new-york

- Industry: Software
- Headquarters: New York, US
- Website: www.sayrhino.com/
- Total disclosed funding: $33M
- Latest round: Series A (Aug 26, 2020)
- Investors on record: 7

## About

Rhino New York LLC, based in the US, specializes in revolutionizing the rental industry with innovative insurance solutions, particularly Security Deposit Insurance and Renters Insurance, aimed at easing financial burdens for renters.Founded in 2017 in New York, Rhino New York LLC focuses on insurance solutions for renters. The company has secured a total of 11 deals, with its most recent funding occurring on January 26, 2021, through a PRE-IPO round led by Tiger Global Management, raising USD 95.00 mn. Co-founded by Benjamin Lantos, Bryan Woods, Musa Butt, Paraag Sarva, and others, Rhino's approach has pivoted towards enhancing the rental process for tenants and property owners.Rhino specializes in revolutionizing the rental industry through its innovative core offerings, primarily focusing on Security Deposit Insurance and Renters Insurance. Their Security Deposit Insurance replaces traditional cash security deposits with a small premium payment, enabling renters to secure their rental properties without the financial burden of large upfront cash deposits. This solution addresses significant pain points for renters, particularly first-timers and families facing financial constraints, by making the moving process more affordable and accessible. Additionally, Rhino's Renters Insurance provides comprehensive coverage to protect personal belongings during tenancy. The company's services are designed to streamline the rental process for both renters and property owners across various geographical markets in the United States, allowing them to cater to a diverse client base of landlords, property management companies, and individual renters.Rhino generates revenue primarily through the collection of premiums for its insurance products, structured as a direct-to-consumer service model. Clients, including landlords and property management companies, pay for Rhino's Security Deposit Insurance as part of the lease signing process, wherein renters opt for this product instead of a cash deposit. The transaction typically involves the renter paying a monthly premium, with the insurance policy securing the property owner's interests in the event of damages or unpaid fees. Rhino aims to offer flexible pricing plans that accommodate various renter needs, providing a cost-effective alternative to traditional deposit requirements. The overall revenue model is built on the volume of transactions facilitated through its digital platform, streamlining the collection of move-in fees, insurance premiums, and other rental requirements in a single transaction.Rhino New York LLC plans to utilize its recent funding from the PRE-IPO round to expand its product offerings and enter new markets. Upcoming products designed to enhance the rental experience will be launched in the near future, with a focus on increasing accessibility for renters. The company is targeting urban centers across the United States for expansion, leveraging the growing demand for flexible rental solutions. The funding will also support the development of their services and technology to improve user experience and operational efficiency.

## Funding rounds

- Series A, Aug 26, 2020, $8M — Lakestar, Kairos
- Series A, Oct 1, 2019, $21M — Lakestar, Kairos
- Seed, Sep 7, 2017, $1.9M — ff Venture Capital, FJ Labs, Picus Capital, Lakehouse, Red Dog Capital
- Seed, Jun 29, 2017, $0.5M — ff Venture Capital, FJ Labs
- Seed, May 18, 2017, $1.4M — ff Venture Capital, FJ Labs

## Investors

- ff Venture Capital (https://capitalatlas.ai/funds/ff-venture-capital) — Seed
- FJ Labs (https://capitalatlas.ai/funds/fj-labs) — Seed
- Picus Capital (https://capitalatlas.ai/funds/picus-capital) — Seed
- Lakehouse (https://capitalatlas.ai/funds/lakehouse) — Seed
- Red Dog Capital (https://capitalatlas.ai/funds/red-dog-capital) — Seed
- Lakestar (https://capitalatlas.ai/funds/lakestar) — Series A
- Kairos (https://capitalatlas.ai/funds/kairos) — Series A