# Reworth

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/reworth

- Industry: Financial Services
- Headquarters: Mexico City, Mexico
- Website: www.reworth.co
- Total disclosed funding: $9.4M
- Latest round: Seed (Oct 26, 2022)
- Investors on record: 6

## About

Reworth is an innovative company that specializes in card-linked offers, allowing businesses to provide personalized promotions directly to consumers through their existing payment methods, enhancing customer loyalty and engagement.Founded in 2020 and headquartered in Mexico City, Mexico, Reworth focuses on card-linked marketing solutions. The company raised USD 6.6 mn in Seed funding on October 26, 2022, led by JAM Fund and Actyus, with participation from other unspecified investors. The CEO, Duncan Knight, continues to build on the company’s strategy as it targets performance-based marketing in the retail and financial sectors.Reworth specializes in card-linked offers, enabling businesses to deliver personalized promotions directly to consumers through their existing payment methods. This service enhances customer loyalty and encourages repeat purchases by providing a frictionless shopping experience. Reworth targets a vast audience, reaching over 80 million cardholders across Mexico and Argentina, and serves various sectors, including retail and financial institutions, focusing on enhancing customer engagement and driving organic sales growth through real-time data analytics and targeted marketing strategies.Reworth generates revenue primarily through a performance-based model, where merchants pay only when sales are made via campaigns launched on the platform. This model is supported by partnerships with banks, allowing merchants to promote offers without incurring upfront advertising costs, thus maximizing their marketing budgets. The specific pricing plans are undisclosed, but the company guarantees a return on investment (ROI) for its clients, ensuring campaigns deliver measurable financial results within a broader ecosystem.In October 2022, Reworth secured USD 6.6 mn in Seed funding to support product development and expansion across Latin America. The company plans to introduce new products aimed at enhancing user experience and operational efficiency. Geographic expansion is also targeted in additional Latin American markets, with specific timelines being established in line with the funding utilization strategy.

## Funding rounds

- Seed, Oct 26, 2022, $6.6M — Jam Fund, Actyus
- Seed, Oct 18, 2021, $2.8M — Hi Ventures, Soma Capital Management, FJ Labs, Gilgamesh Ventures

## Investors

- Hi Ventures (https://capitalatlas.ai/funds/hi-ventures) — Seed
- Soma Capital Management (https://capitalatlas.ai/funds/soma-capital-management) — Seed
- FJ Labs (https://capitalatlas.ai/funds/fj-labs) — Seed
- Gilgamesh Ventures (https://capitalatlas.ai/funds/gilgamesh-ventures) — Seed
- Jam Fund (https://capitalatlas.ai/funds/jam-fund) — Seed
- Actyus (https://capitalatlas.ai/funds/actyus) — Seed