# RewardsPay

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/rewardspay

- Industry: Financial Services
- Headquarters: Mountain View, US
- Website: www.rewardspay.com
- Total disclosed funding: $0.3M
- Latest round: Seed (Jun 1, 2011)
- Investors on record: 1

## About

RewardsPay is a financial technology platform that enables consumers to redeem cash rewards, airline miles, or credit card points for purchases at various leading merchants, enhancing the shopping experience.Founded in 2010 in Mountain View, US, RewardsPay operates as a financial technology platform that facilitates the redemption of rewards. In June 2011, the company received USD 0.25 million in Seed financing from Kima Ventures, marking its first major investment. The founder's history is not detailed in available information, and there is no indication of any subsidiaries or parent companies.RewardsPay ® provides a platform that allows users to utilize cash rewards, airline miles, or credit card points to make purchases, streamlining the payment process for consumers partaking in loyalty programs. The service is designed for users in North America and select European markets, aiming to enhance the shopping experience by enabling direct application of rewards at checkout.The revenue model for RewardsPay is based on transaction fees from the redemption of rewards at partner retailers. The company earns revenue from a percentage of transaction values when consumers make purchases using rewards, benefiting both retailers and customers through increased loyalty and transaction volumes. Partnerships with various merchants across different sectors support a diverse product offering, with tailored agreements for enhanced profitability and customer satisfaction.RewardsPay plans to utilize the recent funding of USD 0.25 million from June 2011 to enhance its platform and expand its product offerings. The company is focused on developing new features for its existing services and aims to explore additional geographic markets, although specific locations and timelines for expansion are not detailed. Future growth strategies include leveraging their funding to improve user experience and drive engagement through innovative redemption options.

## Funding rounds

- Seed, Jun 1, 2011, $0.3M — Kima Ventures

## Investors

- Kima Ventures (https://capitalatlas.ai/funds/kima-ventures) — Seed