# RevLifter

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/revlifter

- Industry: Marketing/Advertising
- Headquarters: London, UK
- Website: www.revlifter.com
- Total disclosed funding: $6.6M
- Latest round: Series A (Feb 18, 2022)
- Investors on record: 3

## About

RevLifter Limited provides innovative eCommerce solutions that enhance online retail performance through intelligent promotions, helping retailers optimize their sales strategies based on real-time data to improve customer engagement and conversion rates.Founded in 2017 in London, UK, RevLifter Limited specializes in intelligent eCommerce solutions that focus on enhancing retail performance through tailored promotions. The company has executed a total of 7 deals, with their most recent funding round being a Series A, which raised GBP 1.650 million on February 18, 2022, from investors including Gresham House and North East Fund. The current valuation of the company is GBP 30.627 million, and it is led by founder and CEO Simon Bird.RevLifter specializes in intelligent eCommerce solutions designed to enhance online retail performance through smart promotions. Their core offerings revolve around creating and optimizing targeted sales promotions based on real-time data, allowing retailers to present tailored offers to individual shoppers. This approach protects brand equity by minimizing unnecessary discounts and aims to improve key performance metrics such as conversion rates and average order value. RevLifter serves a diverse client base of retailers across various markets, including the United Kingdom, United States, Japan, and South Korea, focusing primarily on eCommerce platforms and direct-to-consumer brands.RevLifter generates revenue primarily through strategic partnerships with retail clients that utilize their intelligent offers technology. The transaction structure involves a subscription model, where retailers pay for access to the RevLifter platform and its suite of promotional tools. Specific pricing plans are tailored to individual clients based on their unique needs and promotional strategies, allowing RevLifter to capitalize on its ability to analyze user behavior and cart contents to identify optimal promotional opportunities.In February 2022, RevLifter Limited raised GBP 1.647 million in Series A venture funding to support growth initiatives and relocate part of its business to the Catalyst in Newcastle. The company plans to expand its offerings by launching new products designed to enhance the capabilities of its promotional tools. Additionally, there are intentions to enter new geographical markets, although specific regions have not been disclosed.

## Funding rounds

- Series A, Feb 18, 2022, $2.2M — Gresham House, North East Fund
- Series A, Nov 3, 2020, $4.4M — Gresham House, Maven VCT

## Investors

- Gresham House (https://capitalatlas.ai/funds/gresham-house) — Series A
- Maven VCT — Series A
- North East Fund (https://capitalatlas.ai/funds/north-east-fund) — Series A