# Review Trackers

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/review-trackers

- Industry: Internet
- Headquarters: Chicago, US
- Website: www.reviewtrackers.com
- Total disclosed funding: $12M
- Latest round: Series B (Jun 25, 2019)
- Investors on record: 6

## About

Review Trackers, Inc. provides online reputation management software that helps businesses monitor and enhance their brand reputation through digital platforms, focusing on customer reviews, local SEO, and experience analytics.Founded in 2012, Review Trackers, Inc., headquartered in Chicago, US, specializes in reputation management solutions. The company has received a total of USD 10.00 mn in funding, including its most recent round, a Series B raised on June 16, 2022, led by PeakSpan Capital. The firm has completed 8 deals since its inception.Review Trackers specializes in online reputation management software designed to help businesses monitor, manage, and enhance their brand reputation across various digital platforms. Their core offerings include reputation management tools that allow users to analyze and respond to customer reviews, local SEO strategies to improve online visibility, and customer experience analytics that leverage customer feedback to enhance service delivery. The software is tailored for a diverse client base, including businesses in the healthcare, retail, and hospitality sectors. Review Trackers’ solutions enable clients to effectively address customer concerns and cultivate positive online interactions, ultimately driving customer acquisition and retention. The company's products are marketed primarily in North America, Australia, and New Zealand, catering to companies looking to improve their online presence and customer engagement.Review Trackers operates on a subscription-based revenue model, providing clients with access to its software through various pricing plans tailored to different business needs. Transactions typically involve businesses subscribing to the service on a monthly or annual basis, granting them access to a suite of tools for managing their online reputation, analyzing customer sentiments, and improving local SEO. This structure allows for flexibility in usage, adapting to the specific requirements of each client, whether they are small local businesses or larger enterprises. The firm’s flagship product offerings are integral to its business model, reinforcing the value clients derive from continuous engagement with their customer base. The revenue generated from these subscriptions contributes to the overall financial health and growth of Review Trackers.In June 2022, Review Trackers was acquired by InMoment, Inc., which allows both companies to expand beyond surveys to include social ratings and reviews. This acquisition enables them to access a larger share of the customer voice, manage online reputation, and improve experiences at a larger scale. Future growth strategies include the launch of new products designed to enhance service delivery and reputation management capabilities. The combined strengths of InMoment and Review Trackers aim to facilitate expansion into new markets, particularly in the growing areas of social media reputation management. The recent funding will support development efforts and enhance the overall product offerings.

## Funding rounds

- Series B, Jun 25, 2019, $10M — PeakSpan Capital
- Series A, Jun 17, 2014, $2M — CSA Partners, SymphonyAlpha Ventures, American Family Ventures
- Seed, Jan 2, 2014, $0M — gener8tor
- Seed, Aug 9, 2012, $0M — Start-up Chile
- Seed, Jul 15, 2012 — Start-up Chile

## Investors

- Start-up Chile (https://capitalatlas.ai/funds/start-up-chile) — Seed
- gener8tor (https://capitalatlas.ai/funds/gener8tor) — Seed
- CSA Partners (https://capitalatlas.ai/funds/csa-partners) — Series A
- SymphonyAlpha Ventures — Series A
- American Family Ventures (https://capitalatlas.ai/funds/american-family-ventures) — Series A
- PeakSpan Capital (https://capitalatlas.ai/funds/peakspan-capital) — Series B