# RevGlue

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/revglue

- Industry: Software
- Headquarters: Manchester, UK
- Website: www.revglue.com
- Total disclosed funding: $0.4M
- Latest round: Seed (Jan 20, 2021)
- Investors on record: 2

## About

RevGlue Ltd is a fintech company offering a comprehensive suite of software tools for affiliates and social media influencers to optimize and monetize their content effectively.Founded in 2017, RevGlue Ltd is headquartered in Manchester, UK, and focuses on providing technological solutions for monetization in the digital affiliate marketing space. The company was founded by Adeel Farooq, who has a history of entrepreneurial ventures. RevGlue has secured GBP 0.3 million in Seed funding as of January 20, 2021, co-led by investors GC Angels and Mitgo. The company has executed one total deal to date.RevGlue specializes in providing a suite of software-as-a-service (SaaS) tools designed for affiliates and social media influencers, enabling them to monetize their digital platforms effectively. Their core offerings include RevEmbed, RevSocial, RevLinks, RevAds, and RevImage, which allow users to create and disseminate coupons, daily deals, cashback offers, and product comparisons efficiently. These tools facilitate the dynamic conversion of website content into monetizable links, the customization of ads from leading UK eCommerce stores, and the tagging of images to create eCommerce paid images. Through these services, RevGlue addresses the needs of affiliates and influencers looking to enhance their revenue streams while engaging their audiences with relevant offers. The company's solutions cater primarily to the UK market, focusing on a diverse range of clients, including bloggers, social media influencers, and eCommerce platforms seeking to integrate affiliate marketing into their business models.RevGlue operates on a monetization model that incorporates a combination of subscription-based services and partnerships with eCommerce retailers. Clients, including affiliates and social media influencers, utilize RevGlue's tools to generate revenue from their websites or social media channels by integrating affiliate-linked content. The revenue-sharing structure involves commissions on sales generated through the platform's unique affiliate links, which are embedded within the content created using RevGlue’s tools. Specific pricing plans for their flagship offerings, such as RevLinks and RevAds, streamline the process for users to earn income by promoting products from top UK eCommerce brands. The firm’s ability to provide a comprehensive tech support system for bespoke projects further enhances its appeal to clients looking to develop personalized affiliate marketing strategies.In 2021, RevGlue Ltd raised GBP 0.3 million in Seed funding, which will be utilized to support the development of new features and tools tailored for their clients. The company is exploring entry into additional markets beyond the UK, with specific plans for expansion into European markets by the end of 2023. Recent funding will be directed toward enhancing product capabilities and broadening the company's market reach.

## Funding rounds

- Seed, Jan 20, 2021, $0.4M — Mitgo, GC Angels

## Investors

- Mitgo (https://capitalatlas.ai/funds/mitgo) — Seed
- GC Angels — Seed