# Reunion Foods

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/reunion-foods

- Industry: Food
- Headquarters: Toronto, Canada
- Website: www.motherraw.com
- Total disclosed funding: $6.1M
- Latest round: Series A (Nov 24, 2020)
- Investors on record: 3

## About

Reunion Foods Inc. produces innovative plant-based dressings, dips, and condiments, emphasizing organic and non-GMO ingredients to cater to health-conscious consumers seeking vegan-friendly options.Founded in 2016 in Toronto, Canada, Reunion Foods Inc. specializes in plant-based food products. The company raised USD 6.1 mn in Series A funding on November 24, 2020, led by Forage Capital Partners, with participation from Export Development Canada and Whitecap Venture Partners. The founder, Josef Bornbaum, along with Michelle Kopman, has previously engaged in entrepreneurial ventures, enhancing their expertise in the food industry.Mother Raw specializes in the production of plant-based dressings, dips, and condiments, focusing on organic and non-GMO ingredients. Their core product offerings include a variety of dressings such as Caesar and Lemon Garlic Dressing & Marinade, along with dips like Original Queso and various barbecue sauces. These products cater to consumers seeking healthier, vegan-friendly options that align with dietary preferences, including those avoiding allergens and looking for organic alternatives. The company emphasizes the convenience and versatility of their offerings, which are designed to enhance meals and snacks, making them appealing to health-conscious individuals. Mother Raw distributes its products primarily in North America, available in the refrigerated produce aisle of select grocery stores, allowing for easy access by a wide customer base of health-minded consumers.Mother Raw operates a retail model where its products are sold through various grocery stores and retailers in direct transactions with consumers. The company's revenue primarily comes from sales of its flagship products, which are priced to reflect the premium quality of their organic ingredients. Transactions are structured in a typical retail format, where customers purchase individual items such as dressings, dips, and sauces directly from stores. This direct-to-consumer approach allows Mother Raw to establish strong relationships with its clients while promoting a loyal customer base. Their innovative product lines, like the Spicy Vegan Queso featured in popular media, reflect the growing demand for plant-based alternatives, thereby driving additional sales through both in-store promotions and brand recognition.Reunion Foods Inc. plans to leverage its recent Series A funding of USD 6.1 mn, raised on November 24, 2020, to support the development of new plant-based products targeting a broader audience. The company is exploring expansion into additional North American markets, aiming to increase its distribution footprint by the end of 2022. The funding will help improve product offerings and enhance marketing efforts to reach a wider consumer base.

## Funding rounds

- Series A, Nov 24, 2020, $6.1M — Whitecap Venture Partners, Export Development Canada, Forage Capital Partners

## Investors

- Whitecap Venture Partners (https://capitalatlas.ai/funds/whitecap-venture-partners) — Series A
- Export Development Canada — Series A
- Forage Capital Partners (https://capitalatlas.ai/funds/forage-capital-partners) — Series A