# Rethink First

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/rethink-first

- Industry: Software
- Headquarters: New York, US
- Website: www.rethinkfirst.com
- Total disclosed funding: $13M
- Latest round: Series C (Aug 18, 2014)
- Investors on record: 4

## About

Rethink First is a US-based company focused on enhancing behavioral health through innovative technology, data science, and clinical expertise, providing solutions that improve mental health outcomes across educational and professional settings.Rethink First specializes in behavioral health solutions, providing a Behavioral Health EMR platform that supports various settings, including schools and workplaces. Founded in 2007 in New York, US, the company has successfully completed 6 deals, with the most recent investment from K1 Investment Management in August 2020 as part of a Series C round that raised USD 10.00 mn. The company’s CEO is Daniel Etra, who co-founded the firm along with Eran Rosenthal.Rethink First specializes in comprehensive solutions aimed at transforming behavioral health through the integration of clinical expertise, data science, and technology. The company's core product offerings include a Behavioral Health EMR (Electronic Medical Record) platform designed to enhance clinical practices and improve outcomes for individuals across various settings, such as schools, homes, and workplaces. Their services leverage advanced data analytics and artificial intelligence to predict patient progress and optimize treatment pathways, helping educators and healthcare providers deliver tailored support to over 11 million lives globally. Rethink First serves a diverse clientele, including the largest school districts in the United States, Fortune 100 companies, and clinical practices across more than 190 countries. Their solutions are particularly focused on addressing the needs of students, educators, and professionals, ensuring that improvements in behavioral health are accessible in both urban and rural educational settings.Rethink First generates revenue through a subscription-based model, providing services to schools, healthcare providers, and organizations that prioritize behavioral health support. Clients can access a suite of services through tiered subscription plans, which may include features such as customized training, program resources, and data analytics tools. The firm's partnerships with educational institutions and corporate clients facilitate direct relationships, allowing for tailored solutions that meet specific community needs. Revenue is driven by client engagement in various markets, including North America and Europe, with substantial contracts established with school districts and healthcare organizations that require ongoing support and training. The company's flagship products, including its Behavioral Health EMR, are pivotal to its value proposition, reinforcing the firm’s commitment to enhancing the delivery of mental health services.Looking ahead, Rethink First plans to leverage its recent funding from K1 Investment Management to expand its product offerings and enhance its technological capabilities. There are plans for future product launches, although specific details and release dates have not been disclosed. The company is also targeting expansion into new geographic markets, with particular emphasis on increasing its presence in North America and Europe. The recent funding will aid in developing complementary technologies and offerings to better serve their extensive client base.

## Funding rounds

- Series C, Aug 18, 2014, $10M — Beringea, Arboretum Ventures, Rethink Capital Partners, Invest Michigan
- Series B, Apr 15, 2011, $2.5M — Rethink Capital Partners

## Investors

- Rethink Capital Partners (https://capitalatlas.ai/funds/rethink-capital-partners) — Series B, Series C
- Beringea (https://capitalatlas.ai/funds/beringea) — Series C
- Arboretum Ventures (https://capitalatlas.ai/funds/arboretum-ventures) — Series C
- Invest Michigan (https://capitalatlas.ai/funds/invest-michigan) — Series C