# Retailo Technologies Holding

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/retailo-technologies-holding

- Industry: Internet
- Headquarters: Riyadh, Saudi Arabia
- Website: www.retailo.co
- Total disclosed funding: $38M
- Latest round: Series A (Feb 1, 2022)
- Investors on record: 10

## About

Retailo Technologies Holding Limited, based in Saudi Arabia, is a technology-driven company specializing in B2B solutions for retailers and wholesalers in the consumer goods sector, enhancing procurement processes and inventory management.Founded in 2020, Retailo Technologies Holding Limited operates a digital marketplace that facilitates B2B transactions for retailers. The company is headquartered in Riyadh, Saudi Arabia. The founders, Muhammad Ansari, Muhammad Nowkhaiz, and Wahaj Ahmed, have experience in the technology and retail sectors. The company has successfully completed five deals, with the most recent funding round occurring on November 27, 2023, where it raised USD 15.000 mn from investors including Kanoo Group, Majd, Aujan Group Holding, Shorooq Partners, Abercross Holdings, and Graphene Ventures, totaling USD 15.000 mn raised in its funding history.Retailo is a technology-driven platform that specializes in providing business-to-business (B2B) solutions for retailers and wholesalers in the consumer goods sector. The company's core offerings include a digital marketplace that streamlines the purchasing process for retailers, allowing them to efficiently source a wide array of products from diverse suppliers. Retailo's platform addresses key pain points in inventory management and procurement, facilitating quicker restocking and improved product availability for end users. The company serves a broad spectrum of clients, including small to medium-sized retailers and emerging brands, primarily in the Middle East and North Africa (MENA) region, where it has established a significant market presence. By leveraging advanced technology, Retailo enhances the buying experience, ultimately impacting the local retail landscape and improving accessibility to essential goods.Retailo generates revenue through a commission-based model structured around transactions facilitated on its platform. Clients, primarily retailers, pay a percentage of the total order value when they purchase products through Retailo's digital marketplace. The transaction structure emphasizes direct relationships with manufacturers and wholesalers, allowing for competitive pricing and bulk purchasing opportunities. Retailo’s flagship offerings include a range of consumer goods and essential items that are crucial for retailers. The company employs pricing strategies that cater to various segments of the market, providing flexibility for both small retailers and larger chains. This revenue model supports the operational costs of the platform and enables Retailo to invest in technology and service enhancements.In November 2023, Retailo Technologies Holding Limited raised USD 15.000 mn in venture funding from new investors Kanoo Group and Majd, with participation from returning investors Aujan Group Holding, Shorooq Partners, Abercross Holdings, and Graphene Ventures. The company will utilize this funding to bolster its current operations, explore new verticals, and expand its footprint in Saudi Arabia.

## Funding rounds

- Series A, Feb 1, 2022, $29M — 500 Global, Aujan Group Holding, Arzan Venture Capital, AgFunder, Agility Ventures, Graphene Ventures, Shorooq Partners, Mentor’s Fund, Abercross Holdings
- Seed, May 6, 2021, $6.7M — Arzan Venture Capital, AgFunder, Shorooq Partners, Abercross Holdings
- Seed, Oct 12, 2020, $2.3M — 500 Global, Shorooq Partners, +92 Ventures

## Investors

- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed, Series A
- Shorooq Partners (https://capitalatlas.ai/funds/shorooq-partners) — Seed, Series A
- +92 Ventures — Seed
- Arzan Venture Capital (https://capitalatlas.ai/funds/arzan-venture-capital) — Seed, Series A
- AgFunder (https://capitalatlas.ai/funds/agfunder) — Seed, Series A
- Abercross Holdings (https://capitalatlas.ai/funds/abercross-holdings) — Seed, Series A
- Aujan Group Holding (https://capitalatlas.ai/funds/aujan-group-holding) — Series A
- Agility Ventures (https://capitalatlas.ai/funds/agility-ventures) — Series A
- Graphene Ventures (https://capitalatlas.ai/funds/graphene-ventures) — Series A
- Mentor’s Fund (https://capitalatlas.ai/funds/mentor-s-fund) — Series A