# RetailMeNot

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/retailmenot

- Industry: Internet
- Headquarters: Austin, US
- Website: www.retailmenot.com
- Total disclosed funding: $293M
- Latest round: Series B (Nov 10, 2011)
- Investors on record: 6

## About

RetailMeNot, Inc. is a US-based company specializing in digital savings solutions, providing consumers access to coupons, promo codes, and cash back offers through its online platform.Founded in 2009 and headquartered in Austin, Texas, RetailMeNot, Inc. operates an online platform that aggregates promotional offers from various retailers and brands. Cotter Cunningham, the founder, previously established successful ventures before launching RetailMeNot. The company underwent a significant transition when it was acquired by Vericast Corp. in April 2017 for USD 630 mn. In September 2020, J2 Global, Inc. acquired RetailMeNot for USD 420 mn. As of July 2013, the company had raised a total of USD 420 mn, with J2 Global, Inc. as the latest investor and the Trade Sale being its most recent funding round.RetailMeNot provides a comprehensive suite of savings solutions including coupons, promo codes, and cash back rewards. The platform aggregates deals from approximately 20,000 stores, brands, and restaurants, allowing users to access the latest discount codes and special offers. It primarily serves online shoppers seeking to reduce their retail expenses, as well as businesses aiming to enhance customer engagement through promotional incentives. RetailMeNot has established a strong presence in the online couponing and cash back sectors in the United States and Canada.In 2016, RetailMeNot recorded a revenue of USD 280.42 mn and an EBITDA of USD 32.76 mn. The company generates income mainly through affiliate marketing, earning commissions from retailers for transactions facilitated by its platform. Its revenue model captures both B2C and B2B transactions, enhancing its service offerings with features like a browser extension that automatically applies discounts to online shopping carts.RetailMeNot is planning to leverage its recent funding to enhance its product offerings and expand its market reach. The company is focusing on developing new digital tools aimed at improving user engagement and satisfaction. Additionally, RetailMeNot aims to penetrate further into international markets, particularly targeting Europe and Asia by 2024. The funding from the Trade Sale will support these initiatives, facilitating product innovation and market entry strategies to diversify and increase its customer base.

## Funding rounds

- Series B, Nov 10, 2011, $150M — Institutional Venture Partners, JP Morgan Asset Management
- Series B, Aug 9, 2011, $18M — Adams Street Partners, Austin Ventures, Norwest Venture Partners, GV
- Series B, Jun 3, 2011, $10M — Austin Ventures, Norwest Venture Partners, GV
- Series B, Nov 24, 2010, $87M — Adams Street Partners, Austin Ventures, Norwest Venture Partners
- Series A, Dec 3, 2009, $28M — Austin Ventures

## Investors

- Austin Ventures (https://capitalatlas.ai/funds/austin-ventures) — Series A, Series B
- Adams Street Partners (https://capitalatlas.ai/funds/adams-street-partners) — Series B
- Norwest Venture Partners (https://capitalatlas.ai/funds/norwest-venture-partners) — Series B
- GV (https://capitalatlas.ai/funds/gv) — Series B
- Institutional Venture Partners (https://capitalatlas.ai/funds/institutional-venture-partners) — Series B
- JP Morgan Asset Management (https://capitalatlas.ai/funds/jp-morgan-asset-management) — Series B