# Retail Rocket

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/retail-rocket

- Industry: Software
- Headquarters: Rijswijk, Netherlands
- Website: www.retailrocket.net
- Total disclosed funding: $24M
- Latest round: Series A (Jun 30, 2022)
- Investors on record: 2

## About

Based in Rijswijk, Netherlands, founded in 2012 by CEO Nick Khlebinsky, and CTO Andrey Chizh, Retail Rocket Cyprus, Ltd, a.k.a. Retail Rocket is a global marketing technology company that provides a retention management platform with a set of tools for systematic work on client’s retention, repeat purchases, and boosting LTV (lifetime value). In June 2022, Retail Rocket Cyprus, Ltd raised USD 24 million in a Series A funding led by Flintera. As of June 2022, the company has a team of more than 150 people across offices in the Netherlands, Germany, Spain, Italy, and Chile.

The company provides a retention management platform that includes four modules, a data warehouse, AI personalization engine, customer intelligence platform, and campaign management system. The data warehouse module joins both online and offline customers’ data in a single storage and creates segments for any marketing needs while the AI personalization engine defines the timing and communication channel to make a personalized offer to clients. The customer intelligence platform allows clients to define the status of their customer database, measure the marketing strategy performance, and develop personalized communication strategies with each customer segment. The campaign management system allows clients to launch email campaigns for complex segments without scarce IT resources, launch cross-channel communications in emails, push and SMS, and deliver personalized offers to their clients at the suitable timing, through an appropriate channel. In addition, the firm’s clientele includes Nintendo, Karcher, Puma, Mothercare, Stockmann, Castorama, Decathlon, Makro, Douglas, Inditex Group, and more.

Retail Rocket generates revenue from the subscription of its product packages, which depends on website/application traffic and transactional data volumes.

The company plans to strengthen its position in the global markets as well as acquire more companies in the marketing automation technologies segment to expand its portfolio assets.

## Funding rounds

- Series A, Jun 30, 2022, $24M — Flintera
- Seed, Oct 28, 2013, $0.5M — Impulse VC

## Investors

- Impulse VC (https://capitalatlas.ai/funds/impulse-vc) — Seed
- Flintera (https://capitalatlas.ai/funds/flintera) — Series A