# Research Now Group, LLC.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/research-now-group

- Industry: Marketing/Advertising
- Headquarters: Plano, US
- Website: www.researchnow.com
- Total disclosed funding: $12M
- Latest round: Series D (Jun 8, 2006)
- Investors on record: 1

## About

Research Now Group, LLC., based in the US, operates as a leader in providing first-party data solutions, enabling businesses to enhance marketing effectiveness through advanced analytics and data insights.Research Now Group, LLC. specializes in data solutions that help businesses make informed decisions. Founded in 1999 in Plano, US, the company has undergone significant transitions, including a merger in October 2017 with Survey Sampling International, LLC, to form Dynata, LLC. Annie Pettit, a prominent figure in the data industry, has played a crucial role in the company's evolution. As of the latest known funding round in 2017, the company raised a total of USD 4.18 mn from investors including Polaris Partners, Sutter Hill Ventures, and TA Associates.Dynata, known as the world's largest first-party data platform, provides high-quality first-party data and advanced analytics solutions that support business decision-making and marketing effectiveness. Their offerings include custom data reporting and visualization tools designed to transform complex data into actionable insights. These tools cater to a diverse clientele, enhancing marketing strategies and consumer interactions by providing data sourced from verified individuals across thousands of attributes. Dynata serves clients across North America, Europe, Asia-Pacific, and beyond, equipping them to engage audiences effectively and make informed decisions.In 2013, Dynata reported revenue of USD 31.5 mn, derived primarily from business-to-business transactions where clients subscribe to their data solutions and analytics services. The company offers tailored packages including data visualization and audience activation services, which foster long-term partnerships, enabling clients to access extensive data sets and reporting capabilities.Dynata's future growth strategy involves expanding its product offerings and market presence. Following the merger completed in December 2017, which rebranded the company as Dynata in January 2019, there are plans to develop new analytics tools and services aimed at enhancing customer engagement. The recent funding of USD 4.18 mn will support these initiatives as Dynata seeks to penetrate new geographical markets and enhance its service capabilities. The company's focus on innovation and expansion aims to reach new customers and strengthen its market position.

## Funding rounds

- Series D, Jun 8, 2006, $12M — Polaris Partners

## Investors

- Polaris Partners (https://capitalatlas.ai/funds/polaris-partners) — Series D