# Reputation.com

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/reputation-com

- Industry: Software
- Headquarters: San Ramon, US
- Website: www.reputation.com
- Total disclosed funding: $266M
- Latest round: Series H (Jan 25, 2022)
- Investors on record: 18

## About

Reputation.com, Inc. specializes in online reputation management, offering solutions that empower businesses to understand and enhance their digital presence through advanced analytics and customer feedback integration.Founded in 2006, Reputation.com, Inc. is headquartered in San Ramon, US, and focuses on providing tools for managing online reputations. The company has engaged in 14 deals since its inception, most recently raising USD 150 mn in Series H funding on January 25, 2022, led by Marlin Equity Partners. The founders, Pavel Mezhin and Zena De Kasha, have a history of entrepreneurial ventures in the tech industry.Reputation's core offerings center around its AI-native Reputation Performance Platform, designed to manage and enhance online reputation for businesses across various sectors. The platform aggregates customer feedback and external data from a multitude of sources, allowing brands to gain a comprehensive understanding of their reputation in real-time. Key functionalities include monitoring business listings, managing customer reviews, conducting surveys, and offering insights through text analytics. This suite of tools helps businesses improve their local SEO, optimize customer engagement, and respond effectively to consumer feedback. The platform primarily serves a diverse clientele, including sectors such as automotive, healthcare, hospitality, retail, and financial services, focusing on markets in North America and Europe.Reputation generates revenue through a subscription-based model, providing clients with ongoing access to its comprehensive suite of reputation management tools. Clients engage with the platform under various pricing plans that cater to the scale and specific needs of their organizations. These transactions typically involve service packages that may include business listings management, review tracking, and social media engagement services. By leveraging its AI-driven insights, clients are equipped to enhance their brand presence and consumer trust, leading to improved business performance. The ongoing nature of these subscriptions reflects a commitment to long-term partnerships, ensuring clients consistently adapt to evolving market conditions and consumer expectations.In January 2022, Reputation.com, Inc. raised USD 150 mn in Series H funding, which will be utilized to scale operations and enhance value for the organization, its customers, and partners. The company plans to expand its product offerings by developing new features for its platform, focusing on enhancing analytics and customer engagement tools. Additionally, Reputation.com is set to target new markets within North America and Europe to broaden its reach and facilitate growth.

## Funding rounds

- Series H, Jan 25, 2022, $150M — Marlin Equity Partners
- Series G, Aug 20, 2019, $35M — Kleiner Perkins, Industry Ventures, August Capital, Bessemer Venture Partners, Icon Ventures, Ascension Ventures, Heritage Group, Akkadian Ventures, River City Ventures
- Series E, Jan 12, 2017, $14M — Focus Ventures, Kleiner Perkins, August Capital, Bessemer Venture Partners, Icon Ventures, Ascension Ventures, Uncork Capital
- Series D, Jun 29, 2011, $41M — Kleiner Perkins, Insight Partners, August Capital, Bessemer Venture Partners, Icon Ventures, Floodgate
- Series C, May 17, 2010, $15M — Focus Ventures, Kleiner Perkins, Bessemer Venture Partners, Icon Ventures, Manatt Venture Fund
- Series B, Aug 1, 2009, $4.7M — Kleiner Perkins, Bessemer Venture Partners, Uncork Capital
- Series B, May 1, 2009, $4M — Bessemer Venture Partners
- Series A, Aug 29, 2008, $2.6M — Floodgate, Rocket Internet SE, Global Founders Capital, Amazon

## Investors

- Floodgate (https://capitalatlas.ai/funds/floodgate) — Series A, Series D
- Rocket Internet SE (https://capitalatlas.ai/funds/rocket-internet-se) — Series A
- Global Founders Capital (https://capitalatlas.ai/funds/global-founders-capital) — Series A
- Amazon (https://capitalatlas.ai/funds/amazon) — Series A
- Bessemer Venture Partners (https://capitalatlas.ai/funds/bessemer-venture-partners) — Series B, Series C, Series D, Series E, Series G
- Kleiner Perkins (https://capitalatlas.ai/funds/kleiner-perkins) — Series B, Series C, Series D, Series E, Series G
- Uncork Capital (https://capitalatlas.ai/funds/uncork-capital) — Series B, Series E
- Focus Ventures (https://capitalatlas.ai/funds/focus-ventures) — Series C, Series E
- Icon Ventures (https://capitalatlas.ai/funds/icon-ventures) — Series C, Series D, Series E, Series G
- Manatt Venture Fund — Series C
- Insight Partners (https://capitalatlas.ai/funds/insight-partners) — Series D
- August Capital (https://capitalatlas.ai/funds/august-capital) — Series D, Series E, Series G
- Ascension Ventures (https://capitalatlas.ai/funds/ascension-ventures) — Series E, Series G
- Industry Ventures (https://capitalatlas.ai/funds/industry-ventures) — Series G
- Heritage Group — Series G
- Akkadian Ventures (https://capitalatlas.ai/funds/akkadian-ventures) — Series G
- River City Ventures — Series G
- Marlin Equity Partners (https://capitalatlas.ai/funds/marlin-equity-partners) — Series H