# RepUp

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/repup

- Industry: Software
- Headquarters: Gurgaon, India
- Website: www.repup.co
- Total disclosed funding: $0.9M
- Latest round: Seed (Nov 6, 2016)
- Investors on record: 8

## About

RepUp provides comprehensive online reputation management and customer relationship management services, helping businesses enhance their brand image through effective monitoring of customer feedback and sentiments.Founded in 2014, RepUp is headquartered in Gurgaon, India, where it specializes in reputation management solutions. The company has undergone no notable pivots or changes in its business strategy since its inception. The founders, Andrea Orchesi, Barbara Perego, and Salvatore Viola, have not been cited as having previous enterprises. RepUp raised USD 0.45 mn in a Seed funding round in January 2019, with the Indian Angel Network participating as an investor. To date, RepUp has successfully completed three deals and has raised a total of USD 0.45 mn.RepUp specializes in online reputation management and customer relationship management (CRM) through its flagship product, an integrated platform designed to enhance brands' reputations. Their core offerings include tools for monitoring and managing customer reviews, social media mentions, and online feedback, utilizing advanced natural language processing techniques for in-depth sentiment analysis. The platform allows businesses to analyze customer experiences and preferences, addressing pain points and improving overall customer satisfaction. RepUp's services are tailored for various industries, including retail, healthcare, hospitality, and travel, operating primarily in markets such as India and the UAE. Their client base comprises businesses looking to build trust and drive revenue growth through improved online presence and engagement with customer feedback.For the year 2023, RepUp reported a revenue of USD 445,191.30 and an EBITDA of USD 7,308. The company's revenue model focuses on subscription-based services, where clients pay for access to their suite of reputation enhancement tools. RepUp facilitates transactions through partnerships, enabling businesses to leverage its technology for improved customer interaction and engagement. Clients typically sign up for various pricing plans that provide different levels of access to features such as customer sentiment analysis, review monitoring, and advanced reporting tools.RepUp plans to enhance its service offerings with upcoming product launches aimed at improving customer engagement and feedback management. The company is exploring expansion into new markets, particularly in Southeast Asia, by 2025. The recent Seed funding raised in January 2019 will be utilized to support these initiatives, focusing on product development and scaling operations to meet the needs of a broader clientele.

## Funding rounds

- Seed, Nov 6, 2016, $0.5M — Indian Angel Network
- Seed, Oct 4, 2015, $0.5M — Indian Angel Network, Haystack, Singapore Angel Network, Astarc Ventures, Pratithi Investment Trust, VAPP, Artha India Ventures, Prudent Management Associates

## Investors

- Indian Angel Network (https://capitalatlas.ai/funds/indian-angel-network) — Seed
- Haystack (https://capitalatlas.ai/funds/haystack) — Seed
- Singapore Angel Network (https://capitalatlas.ai/funds/singapore-angel-network) — Seed
- Astarc Ventures (https://capitalatlas.ai/funds/astarc-ventures) — Seed
- Pratithi Investment Trust — Seed
- VAPP — Seed
- Artha India Ventures — Seed
- Prudent Management Associates — Seed