# Represent

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/represent

- Industry: Retail
- Headquarters: Los Angeles, US
- Website: www.represent.com
- Latest round: Seed (Mar 10, 2015)
- Investors on record: 5

## About

Represent Inc. is a platform that connects users with personalized merchandise services, enabling custom apparel and products through an online interface, catering to individuals and businesses alike.Represent Inc. operates as a digital platform focused on personalized merchandise solutions. The company was acquired by Baron App, Inc. in October 2021 from CustomInk, LLC, although financial terms were not disclosed. The firm is headquartered in Los Angeles, US. Founders Aaron C and Jack Sawyer have a history of entrepreneurial ventures that led to the establishment of Represent Inc.Represent Inc. specializes in providing a digital platform for personalized merchandise, allowing users to create custom apparel and products. This service is designed for both individual consumers and businesses, fostering creativity and engagement through tailored offerings. The platform serves a diverse clientele and operates primarily within the United States, with plans for expanding its reach internationally.Represent Inc. generates revenue through direct sales of custom merchandise, where customers can choose designs and submit orders. The pricing model is structured based on the specific products and customization options selected by the users. This direct-to-consumer approach amplifies customer interaction and contributes to repeat business, with revenues derived from purchases made on the platform.Following the acquisition in October 2021, Represent Inc. is poised to enhance its service offerings and expand its market presence. The company plans to introduce new product lines aimed at diversifying its offerings by mid-2023. Additionally, there are intentions to enter international markets, with a focus on Europe and Asia, by the end of 2023. Recent funding from the Add-on Trade Sale round will be utilized to bolster these initiatives, further supporting the company's growth trajectory.

## Funding rounds

- Seed, Mar 10, 2015 — Revolution Ventures, TYLT Ventures, Bryant Stibel
- Seed, Apr 16, 2013 — FundersClub, Promus Ventures

## Investors

- FundersClub (https://capitalatlas.ai/funds/fundersclub) — Seed
- Promus Ventures (https://capitalatlas.ai/funds/promus-ventures) — Seed
- Revolution Ventures (https://capitalatlas.ai/funds/revolution-ventures) — Seed
- TYLT Ventures (https://capitalatlas.ai/funds/tylt-ventures) — Seed
- Bryant Stibel (https://capitalatlas.ai/funds/bryant-stibel) — Seed