# Repohappy

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/repohappy

- Industry: Marketing/Advertising
- Headquarters: Osaka-shi, Japan
- Website: www.repohappy.co.jp
- Total disclosed funding: $2.5M
- Latest round: Series B (May 26, 2020)
- Investors on record: 6

## About

Repohappy, based in Japan, specializes in fan relation marketing through its innovative FanDA cloud platform, enhancing customer engagement and enabling businesses to effectively connect with audiences via social media.Founded in 2016 and headquartered in Osaka-shi, Japan, Repohappy focuses on fan relation marketing services. The company has successfully completed 8 deals, with its most recent funding round on May 26, 2020, raising JPY 270 million in Series B funding from investors including Kiraboshi Capital, Mitsui Sumitomo Insurance Venture Capital, and others. The company's founder has a background that contributes to its strategic direction, although specific details about previous ventures are not provided.???????? specializes in fan relation marketing services primarily through its core product, FanDA cloud, which integrates social networking capabilities to enhance customer engagement and information dissemination. This innovative platform allows companies to leverage a unique SNS rating database that categorizes users based on their influence in spreading information about products and services. By transforming the traditional marketing metric of customer purchasing power into the broader concept of 'One to Audience,' the company emphasizes the significance of consumers' ability to share their experiences and recommendations with their networks. This approach targets businesses across various sectors, including retail, hospitality, and e-commerce, with a focus on the Japanese market, while also extending its reach to global clients seeking to connect with engaged audiences through effective social media strategies. Additional offerings include a range of subscription-based design and marketing services tailored to enhance brand visibility and foster community engagement.The revenue model of ???????? is primarily structured around subscription services and strategic partnerships, enabling businesses to efficiently utilize the FanDA cloud platform for their marketing needs. Clients, typically businesses in retail and consumer services, subscribe to various service tiers that include access to the SNS rating database and tailored marketing strategies that enhance audience engagement. These subscription plans facilitate regular transactions, where clients pay a monthly fee for continuous access to marketing tools and resources, optimizing their promotional efforts on social media. Additionally, the company offers specialized services such as influencer promotions and collaboration opportunities, allowing businesses to enhance their public relations outreach effectively. The pricing structure reflects the complexity and customization of the services provided, ensuring that clients receive optimal value aligned with their marketing objectives.In May 2020, Repohappy Inc. raised JPY 270 million in Series B funding to support its growth initiatives. The company plans to enhance its product offerings by launching new features within the FanDA cloud platform, aimed at increasing user engagement. Additionally, Repohappy is targeting expansion into international markets, with a focus on Southeast Asia by 2023. The recent funding will be utilized to invest in product development and market entry strategies, aligning with its goals to reach a wider audience and enhance its service capabilities.

## Funding rounds

- Series B, May 26, 2020, $2.5M — Nippon Venture Capital, Mitsui Sumitomo Insurance Venture Capital, Mizuho Capital, Resona Capital, Nagoya TV Ventures, Kiraboshi Capital

## Investors

- Nippon Venture Capital (https://capitalatlas.ai/funds/nippon-venture-capital) — Series B
- Mitsui Sumitomo Insurance Venture Capital (https://capitalatlas.ai/funds/mitsui-sumitomo-insurance-venture-capital) — Series B
- Mizuho Capital (https://capitalatlas.ai/funds/mizuho-capital) — Series B
- Resona Capital (https://capitalatlas.ai/funds/resona-capital) — Series B
- Nagoya TV Ventures (https://capitalatlas.ai/funds/nagoya-tv-ventures) — Series B
- Kiraboshi Capital (https://capitalatlas.ai/funds/kiraboshi-capital) — Series B