# Reply S.p.A.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/reply-s-p-a

- Industry: Marketing/Advertising
- Headquarters: Turin, Italy
- Website: www.reply.com
- Total disclosed funding: $27M
- Latest round: Series C (Oct 2, 2007)
- Investors on record: 4

## About

Reply S.p.A. is a technology company that specializes in digital services, providing solutions for enhancing customer experiences through innovation and advanced technology.Founded in 1996 inTurin, Italy. Reply S.p.A. focuses on delivering technology solutions and digital services. The company has undergone strategic pivots to adapt to market demands, including the development of advanced AI systems. The founders include Andrea Ranchino, Daniel Hummel, Lars Funke, Martina Paianini, and Ramakant Agrawal.Reply specializes in a comprehensive suite of digital services, technology solutions, and consulting aimed at transforming customer experiences across various industries. Their core offerings include Artificial Intelligence (AI)-powered software engineering, cloud computing solutions, cybersecurity frameworks, and digital commerce strategies. The company's flagship product, devbot, is an advanced Agentic AI system developed in collaboration with Audi, which optimizes cloud infrastructure for efficiency, security, and reliability. Reply's services cater to a diverse clientele, including sectors such as automotive, energy, financial services, and retail, with notable engagements involving multinational corporations and innovative startups. The company operates across multiple geographical markets, including Europe, North America, and select regions in Asia, delivering tailored solutions that address specific challenges faced by their clients.Reply generates revenue through a structured transaction model that encompasses various avenues, including B2B partnerships and direct consumer engagements. The company offers subscription-based services for its AI and cloud solutions, enabling clients to access ongoing support and updates. Additionally, Reply’s consultancy services are typically billed through project-based contracts, which are designed to align with the unique needs of their clients. Key products associated with their revenue stream include the devbot AI platform, which supports companies in enhancing their digital infrastructure, and cloud migration services that facilitate seamless transitions to public cloud environments. The pricing structure is strategically developed to reflect the complexity and scope of the services provided, ensuring that clients receive tailored solutions that align with their operational goals.The company plans to use its September 2026 venture funding to strengthen its technology and sales teams, accelerate the development of its core platform, and expand its suite of AI agents designed to automate business processes and support operational decision making for brands.

## Funding rounds

- Series C, Oct 2, 2007, $4.5M — ATEL Capital Group
- Series B, Apr 4, 2007, $5.8M — Outlook Ventures, Scale Venture Partners
- Series A, Aug 30, 2005, $17M — ORIX Growth Capital, Scale Venture Partners

## Investors

- ORIX Growth Capital — Series A
- Scale Venture Partners (https://capitalatlas.ai/funds/scale-venture-partners) — Series A, Series B
- Outlook Ventures (https://capitalatlas.ai/funds/outlook-ventures) — Series B
- ATEL Capital Group (https://capitalatlas.ai/funds/atel-capital-group) — Series C