# Replai

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/replai

- Industry: Internet
- Headquarters: London, UK
- Website: www.replai.io
- Total disclosed funding: $6.1M
- Latest round: Seed (Oct 1, 2021)
- Investors on record: 7

## About

Replai is a Creative Intelligence Platform that specializes in high-quality CGI video production, utilizing AI-driven technologies to enhance marketing performance for mobile applications.Replai, founded in 2019 in London, UK, focuses on automating video production for mobile app marketing campaigns. The firm has secured USD 4.7 mn in Seed funding from investors including Accel and Hoxton Ventures. The company was co-founded by Francisco Pacheco and is currently led by CEO João Da Costa. Replai has executed a total of 2 deals, with its most recent deal occurring on October 1, 2021.Replai offers a Creative Intelligence Platform centered on high-quality CGI video production, leveraging data and AI-driven technologies to optimize marketing performance for mobile applications. The platform automates video production and testing, creating a compound data loop for strategic initiatives. It provides full-suite analytics with auto-reporting and data aggregation across various video-network channels. Its primary clients include mobile app companies such as CandyCrush, Voodoo, and Nekki, targeting diverse markets including North America, Europe, and parts of Asia.Replai generates revenue through partnerships and subscription-based models, allowing clients in the mobile app sector to access its video production capabilities and analytics tools. Engagements typically involve monthly or annual subscriptions, along with potential performance-based fees tied to campaign success. Specific pricing details are not publicly disclosed, as offerings are tailored to meet the unique needs of each client, focusing on key performance metrics such as IPM, CPI, CPP, and ROAS.Following the Seed funding round of USD 4.7 mn in October 2021, Replai plans to expand its product suite and hire new talent. The company aims to accelerate growth across the U.S. and Europe, targeting specific markets in these regions to enhance its reach and impact in the mobile app industry.

## Funding rounds

- Seed, Oct 1, 2021, $4.7M — Accel, Lux Capital, Hoxton Ventures, Bright Pixel, Sequoia Scout
- Seed, Jun 24, 2020, $1.4M — Clever Online Advertising Corporation, Bright Pixel, Ideias Glaciares

## Investors

- Clever Online Advertising Corporation — Seed
- Bright Pixel (https://capitalatlas.ai/funds/bright-pixel) — Seed
- Ideias Glaciares (https://capitalatlas.ai/funds/ideias-glaciares) — Seed
- Accel (https://capitalatlas.ai/funds/accel) — Seed
- Lux Capital (https://capitalatlas.ai/funds/lux-capital) — Seed
- Hoxton Ventures (https://capitalatlas.ai/funds/hoxton-ventures) — Seed
- Sequoia Scout — Seed