# Rephrase

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/rephrase

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.rephrase.ai
- Total disclosed funding: $12M
- Latest round: Series A (Sep 15, 2022)
- Investors on record: 6

## About

Rephrase Corp is a technology company specializing in generative AI solutions for video content creation, enhancing user engagement through innovative tools for businesses across various sectors.Founded in 2018 in San Francisco, US, Rephrase Corp develops AI-driven video solutions that streamline content creation processes. The founding team includes Ashray Malhotra, Sahana Nayak, and Shivam Mangla. The company has achieved 5 funding deals, with a notable Series A round in November 2023, raising USD 10.60 mn led by Red Ventures, LLC, alongside contributions from 8VC and Silver Lake. This round brought the total amount raised to USD 10.60 mn.Rephrase Corp provides a suite of software applications designed to optimize business processes and enhance operational efficiency. Their offerings cater to small to mid-sized enterprises and large corporations in sectors such as healthcare, retail, and finance, focusing on data management and seamless communication. The products feature intuitive interfaces for easy integration, and the company operates in North America, Europe, and parts of Asia.Rephrase Corp generates revenue through subscription models for its software solutions, which engage clients in annual agreements that include updates and support. This structured approach allows businesses to effectively manage costs while realizing ongoing value. The pricing plans are customized to fit the scale of client operations, fostering long-term client relationships and repeat business through high customer satisfaction.In November 2023, Rephrase Corp was acquired by Adobe Inc., which will enhance Adobe's generative AI video capabilities. The acquisition is expected to drive Adobe's growth in this area, leveraging Rephrase's innovative technologies. The strategic focus will be on expanding product offerings and entering new markets, although specific details on upcoming product launches or geographic expansions have not been disclosed.

## Funding rounds

- Series A, Sep 15, 2022, $11M — Silver Lake, Red Ventures, LLC, 8VC
- Seed, Sep 24, 2020, $1.5M — Lightspeed Venture Partners, Techstars, AV8 Ventures

## Investors

- Lightspeed Venture Partners (https://capitalatlas.ai/funds/lightspeed-venture-partners) — Seed
- Techstars (https://capitalatlas.ai/funds/techstars) — Seed
- AV8 Ventures (https://capitalatlas.ai/funds/av8-ventures) — Seed
- Silver Lake (https://capitalatlas.ai/funds/silver-lake) — Series A
- Red Ventures, LLC — Series A
- 8VC (https://capitalatlas.ai/funds/8vc) — Series A