# Repeat

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/repeat

- Industry: Software
- Headquarters: Los Angeles, US
- Website: www.getrepeat.io
- Total disclosed funding: $7.5M
- Latest round: Series A (Jul 7, 2021)
- Investors on record: 8

## About

Based in California, US and founded in 2018, Repeat, Inc. is a developer of a SaaS platform that enables consumer packaged goods brands to turn one-time buyers into repeat customers by analyzing consumer purchase behavior. The company was co-founded by Kim Stiefel and Sarah Wissel and is backed by investors Harlem Capital, Mucker Capital, and Battery Ventures which led the Series A funding round in July 2021. The platform is now being used by 67 companies in the consumer packaged goods (CPG) market, including brands like By Humankind (personal care), Jot (coffee), Vegamour (haircare), Youth to the People (skincare), Osea (skincare), hydrant (rapid hydration packets), Twice (toothpaste), lemon perfect (flavored water), and many others.

Repeat provides Klaviyo, a replenishment email flows which is automatically sent to customers right to their carts. The company also offers automated SMS replenishment notifications to non-subscribers and one-click reordering with QR codes. Repeat QR codes can be used on the packaging, product inserts, stickers, and magnets. Scan-to-reorder QR codes are gold mines of data, giving you product-level insights into replenishment intervals and repeat purchase behavior.

Repeat generates revenue through a monthly SaaS (software-as-a-subscription) fee and as a percentage of the revenue its cart drives. Repeat charges USD 99 per month plus 5% of the revenue for brands that drive less than 2,000 a la carte, non-subscription orders per month. For brands that are driving more than 10,000 a la carte, non-subscription orders per month, it charges USD 499 per month, plus 5% of the revenue it drives. 

Repeat plans to accelerate product development, engineering, sales, and marketing and add 15 to 20 employees at the end of 2021 to expand its team that’s distributed across the U.S.

## Funding rounds

- Series A, Jul 7, 2021, $6M — Battery Ventures, Mucker Capital, Harlem Capital Partners
- Seed, Aug 19, 2020, $1.5M — Techstars, Mucker Capital, Act One Ventures, VamosVentures, Harlem Capital Partners, Break Trail Ventures, Wedbush Ventures

## Investors

- Techstars (https://capitalatlas.ai/funds/techstars) — Seed
- Mucker Capital (https://capitalatlas.ai/funds/mucker-capital) — Seed, Series A
- Act One Ventures (https://capitalatlas.ai/funds/act-one-ventures) — Seed
- VamosVentures (https://capitalatlas.ai/funds/vamosventures) — Seed
- Harlem Capital Partners (https://capitalatlas.ai/funds/harlem-capital-partners) — Seed, Series A
- Break Trail Ventures (https://capitalatlas.ai/funds/break-trail-ventures) — Seed
- Wedbush Ventures (https://capitalatlas.ai/funds/wedbush-ventures) — Seed
- Battery Ventures (https://capitalatlas.ai/funds/battery-ventures) — Series A