# Renow

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/renow

- Industry: Software
- Headquarters: Helsinki, Finland
- Website: www.renow.ai
- Total disclosed funding: $2M
- Latest round: Seed (Jun 5, 2025)
- Investors on record: 3

## About

Renow, based in Helsinki, specializes in AI-driven e-commerce solutions that optimize return and resale processes, fostering a sustainable circular economy for retail businesses.Founded in 2022 in Helsinki, Finland, Renow focuses on AI-enhanced solutions for e-commerce, streamlining product returns and resale operations. In June 2025, the company raised EUR 1.8 million in a Seed funding round led by Greencode Ventures, with participation from Superhero Capital and Street Smart Capital, marking a significant step in its growth. Renow has closed a total of 1 funding deal to date.Renow specializes in AI-powered recommerce solutions designed to enhance the circular economy by optimizing the returns, trade-in, and resale processes for businesses. Their core offerings include an AI-enhanced platform that streamlines the entire lifecycle of product returns, from collection and inspection to resale. This platform automates the returns process, helping e-commerce retailers reduce waste and operational costs while offering customers a seamless experience for returning and reselling used items. Additionally, Renow provides specialized applications, such as the Returns App and Inspection App, which facilitate customer instruction, data collection, product verification, and automated listing for resale. Their services cater primarily to e-commerce retailers and businesses looking to implement sustainable practices across various global markets, including North America, Europe, and parts of Asia.Renow generates revenue through partnerships and subscriptions with e-commerce retailers and businesses that adopt their recommerce solutions. The transactions typically involve the integration of Renow’s platform into retailers' existing operations, allowing them to automate the returns process and maximize the resale of excess inventory. For instance, a retail partner might subscribe to Renow’s services, utilizing their AI-driven platform to manage returns and trade-ins. Revenue is derived from these subscription fees, along with potential transaction-based fees associated with the resale of products through Renow’s multi-channel retail solutions. Specific pricing plans and product offerings, including flagship services related to returns and inventory management, are structured to provide cost-effective solutions tailored to the needs of their clients while promoting sustainability in the retail sector.In June 2025, Renow raised EUR 1.8 million in Seed funding to accelerate its logistics partnerships and enhance its sales platform across Europe. The company plans to expand its AI-driven solutions and introduce new products that cater specifically to the evolving needs of e-commerce businesses in this region. This expansion is part of Renow's strategy to further penetrate the European market, targeting new clients and partners by leveraging the recent funding to enhance operational capabilities.

## Funding rounds

- Seed, Jun 5, 2025, $2M — Superhero Capital, Street Smart Capital, Greencode Ventures

## Investors

- Superhero Capital (https://capitalatlas.ai/funds/superhero-capital) — Seed
- Street Smart Capital (https://capitalatlas.ai/funds/street-smart-capital) — Seed
- Greencode Ventures (https://capitalatlas.ai/funds/greencode-ventures) — Seed