# Renewtrak Global Services

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/renewtrak-global-services-pty

- Industry: Software
- Headquarters: Sydney, Australia
- Website: www.renewtrak.com
- Total disclosed funding: $3M
- Latest round: Seed (Oct 29, 2021)
- Investors on record: 1

## About

Renewtrak Global Services Pty Ltd is a software company that specializes in automating subscription renewals, transforming the way businesses manage their renewal processes and enhancing customer retention.Renewtrak Global Services Pty Ltd, established in 2014, is based in Sydney, Australia. The company focuses on providing renewals automation software for businesses. In October 2021, Renewtrak raised USD 3.000 mn in a Seed funding round led by Tidal Ventures. The total amount raised by the company stands at USD 3.000 mn. Mathew Cagney serves as the CEO.Renewtrak specializes in renewals automation software designed to streamline and enhance the subscription renewal process for businesses, particularly in the SaaS sector. The platform offers a suite of features, including automated quote generation, renewal reminders, and self-checkout options, facilitating a frictionless experience for users. By automating these processes, Renewtrak addresses common challenges faced by businesses, such as managing complex subscription renewals and improving customer retention rates. The solution caters primarily to technology companies looking to optimize revenue retention and growth, with a client base including leading technology firms across North America, Europe, and Asia-Pacific.Renewtrak generates revenue through subscription-based pricing models, which enable businesses to access its renewals automation platform. Clients typically engage with the service through annual contracts, providing access to the full suite of features necessary for managing their renewal processes effectively. The transactional structure is primarily B2B, focusing on partnerships with technology clients who benefit from enhanced renewal capabilities. Specific pricing tiers and plans are established based on the scale and requirements of the client's business operations, with flagship offerings designed to address both large and small SaaS deals. The company’s services are structured to promote upsells and cross-sells during the renewal process, thereby maximizing revenue potential for its clients.Following the Seed funding round in October 2021, Renewtrak plans to utilize the USD 3.000 mn to hire employees and expand its geographic footprint. The company is expected to target new markets for expansion, although specific regions have not been disclosed. Future product developments are not detailed, but the focus will be on enhancing and optimizing existing services to better meet client needs.

## Funding rounds

- Seed, Oct 29, 2021, $3M — Tidal Ventures

## Investors

- Tidal Ventures (https://capitalatlas.ai/funds/tidal-ventures) — Seed