# Remark

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/remark

- Industry: Software
- Headquarters: New York, US
- Website: www.withremark.com
- Total disclosed funding: $26M
- Latest round: Series A (Jul 1, 2025)
- Investors on record: 7

## About

Founded in 2022 and based in New York, US, 97 Labs, Inc., trading under the name Remark, functions as an information technology business that enhances clients' online purchasing experiences by providing customer relationship management software as a service. In July 2025, Remark raised USD 16 million in series A funding led by new investor Inspired Capital Partners, with participation from returning investors Stripes, Neo Ventures, Shine Capital, Spero Ventures, and Visible Ventures. The company was co-founded by Theo Satloff (CEO), Carl-Philip Majgaard, and Ian Patterson. With the support of actual professionals, Remark provides a comprehensive platform to assist customers with their online purchasing by offering personalized advice. It combines content creation, professional product assistance, and live chat capabilities. Remark helps marketers convert browsing sessions into confident purchases by connecting shoppers with experts, resulting in a significant increase in conversion rates and average order values. The company will use the July 2025 funding to expand into new verticals, grow its expert network, and enhance its tools for training, deployment, and analytics.

## Funding rounds

- Series A, Jul 1, 2025, $16M — Stripe, Inc., Shine Capital, Visible Ventures, Neo Ventures, Spero Ventures, Inspired Capital
- Seed, May 23, 2024, $10M — Stripe, Inc., Shine Capital, Visible Ventures, Neo Ventures, Spero Ventures, Sugar Capital

## Investors

- Stripe, Inc. — Seed, Series A
- Shine Capital — Seed, Series A
- Visible Ventures (https://capitalatlas.ai/funds/visible-ventures) — Seed, Series A
- Neo Ventures — Seed, Series A
- Spero Ventures (https://capitalatlas.ai/funds/spero-ventures) — Seed, Series A
- Sugar Capital (https://capitalatlas.ai/funds/sugar-capital) — Seed
- Inspired Capital (https://capitalatlas.ai/funds/inspired-capital) — Series A