# Relish Labs

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/relish-labs

- Industry: Consumer Services
- Headquarters: Chicago, US
- Website: www.homechef.com
- Total disclosed funding: $50M
- Latest round: Series B (Sep 29, 2016)
- Investors on record: 3

## About

Relish Labs, LLC operates a meal delivery service, Home Chef, offering fresh, pre-portioned ingredients and chef-designed recipes to streamline home cooking for its customers.Founded in 2013, Relish Labs, LLC is known for its meal kit delivery service, Home Chef, headquartered in Chicago, US. The company was acquired by The Kroger Co. in a deal valued at up to USD 700 million, with USD 200 million paid upfront and additional amounts tied to development milestones. The most recent deal closed on May 23, 2018. The firm has completed a total of 7 deals. The company's founders include Nur Mdyang, while Erik Jensen and Leo Harinen are currently serving as CEO.Home Chef operates as a meal delivery service providing customers with weekly deliveries of fresh, pre-portioned ingredients and chef-designed recipes. Its core offerings include traditional meal kits, Oven-Ready meals, and Fast & Fresh options, aimed at simplifying the cooking process for busy professionals, families, and individuals. Home Chef primarily serves customers across various regional markets throughout the United States.Home Chef generates revenue through a subscription-based meal kit delivery model, allowing customers to select from meal plans like the Home Chef Plan and Family Plan. Each subscription involves a minimum weekly order value, with pricing reflecting a direct-to-consumer sales model. Revenue is driven by the sale of individual meal kits priced per serving, with promotional offers to attract new customers. The firm focuses exclusively on long-term relationships with subscribers and does not engage in traditional retail or wholesale transactions.Relish Labs, LLC plans to leverage its recent funding from The Kroger Co. to enhance product offerings and expand into new markets. With the funds from the acquisition deal, the company aims to develop new meal kit options and increase its presence in the meal delivery sector. The strategic development initiatives are expected to roll out in the upcoming quarters, aiming to capture a wider customer base across the United States.

## Funding rounds

- Series B, Sep 29, 2016, $40M — L Catterton
- Series A, Apr 29, 2016, $10M — Shining Capital, Guild Capital
- Seed, Jul 25, 2014 — Guild Capital

## Investors

- Guild Capital (https://capitalatlas.ai/funds/guild-capital) — Seed, Series A
- Shining Capital (https://capitalatlas.ai/funds/shining-capital) — Series A
- L Catterton (https://capitalatlas.ai/funds/l-catterton) — Series B